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Software · head to head

FullStory vs VWO

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: FullStory covers Session replay, VWO covers A/B testing.

Where they differ

Only the attributes on which FullStory and VWO actually diverge.

Attributes where FullStory and VWO differ
AttributeFullStoryVWO
Pricing modelquoteusage-based
PlatformsWeb, MobileWeb, iOS, Android, Server-side
Founded20142007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events
  • Jira

Only in VWO

  • A/B testing
  • Multivariate testing
  • Session recordings
  • Analytics
  • SSL encryption
  • Cloud deployment
  • Web support
  • 20+ languages language support

Both cover

  • Heatmaps
  • Slack
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot VWO
  • Bug reproductionnot VWO
  • Conversion optimizationnot VWO
  • Customer supportnot VWO
  • Product developmentnot VWO

VWO

  • A/B testing and multivariate testingnot FullStory
  • Conversion rate optimisationnot FullStory
  • Behavioural analytics and session recordingsnot FullStory
  • Feature experimentation and progressive rolloutsnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want conversion funnels.
FullStory review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is FullStory or VWO better?
Neither clearly leads. FullStory starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or VWO?
FullStory starts at Free and VWO at Free.
Does FullStory or VWO run on more platforms?
FullStory runs on Web, Mobile. VWO runs on Web, iOS, Android, Server-side.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what VWO is typically brought in for.
What can FullStory do that VWO cannot?
FullStory covers Session replay, Conversion funnels, User journey mapping, Error tracking. VWO covers A/B testing, Multivariate testing, Session recordings, Analytics. Both handle Heatmaps, Slack, Google Analytics.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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Related pages

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