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Fleet Management · head to head

Fleet Complete vs HERE Technologies

Fleet Complete logo

Fleet Complete

Fleet Management

Telematics and asset tracking sold mainly through mobile network operators

From
On request
Free plan
No
HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Free plan
Yes

The short version

  • Only HERE Technologies has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fleet Complete because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.; HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • They diverge on capability: Fleet Complete covers Vehicle tracking, HERE Technologies covers Core Functionality.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fleet Complete and HERE Technologies actually diverge.

Attributes where Fleet Complete and HERE Technologies differ
AttributeFleet CompleteHERE Technologies
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Cross-platform
CategoryFleet ManagementMaps
FoundedUnknown1985

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleet Complete

  • Vehicle tracking
  • Hours of service
  • Asset trackers
  • Field dispatch
  • Dashcams
  • Maintenance reminders

Only in HERE Technologies

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Fleet Complete

  • A mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationshipnot HERE Technologies
  • Mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one consolenot HERE Technologies
  • Canadian operators wanting a domestic vendor with local support and Telus channel billingnot HERE Technologies
  • Service businesses that want basic dispatch and vehicle tracking without buying a separate field service platformnot HERE Technologies

HERE Technologies

  • Map data for automated and assisted drivingnot Fleet Complete
  • Connected driving, including hazard alerts and road surface analysisnot Fleet Complete
  • Supply chain planning and logistics digital twinsnot Fleet Complete
  • Geocoding, search and map rendering through hosted location servicesnot Fleet Complete
  • Fleet tour planning and routing across 200 countriesnot Fleet Complete

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleet Complete

  • Because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • Hardware is bundled into the subscription over a multi-year term, so a fleet that shrinks mid-contract keeps paying for units that are sitting in a store cupboard unless it negotiated a downsizing clause up front.
  • The product line was assembled by acquisition, so hours of service, European tracking and the core platform originated as separate products, leaving overlapping apps, duplicate logins and features that exist in one region but not another.
  • The third-party integration ecosystem is far smaller than the marketplaces run by Geotab or Samsara, so bespoke connections to a maintenance or payroll system usually mean building against the API yourself.
  • The web console and reporting look and behave like software designed a decade ago, and administrators who have used a newer platform will find the reporting builder slow and the exports rigid.

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Pricing, plan by plan

Fleet Complete

On request
  • Fleet Complete$undefined/year
    • Per vehicle subscription, hardware included
    • Term length usually tied to the reselling carrier agreement
    • Asset trackers priced separately from vehicle units

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Which should you pick?

Choose Fleet Complete if

  • You need vehicle tracking.
  • You work on Web, iOS, Android.
  • You also want hours of service.

Choose HERE Technologies if

  • You need core functionality.
  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
  • You also want user interface.

Questions people ask

Is Fleet Complete or HERE Technologies better?
Neither clearly leads. Fleet Complete starts at On request and HERE Technologies at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleet Complete or HERE Technologies?
HERE Technologies has a free tier; the other does not. Paid plans start at On request for Fleet Complete and Free for HERE Technologies.
Does Fleet Complete or HERE Technologies run on more platforms?
Fleet Complete runs on Web, iOS, Android. HERE Technologies runs on Web, iOS, Android, Cross-platform.
Can I use HERE Technologies for free?
Yes. HERE Technologies has a free tier, so you can try it without paying. Fleet Complete starts at On request.
What is Fleet Complete best used for?
Fleet Complete is most often used for a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship, mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console, canadian operators wanting a domestic vendor with local support and telus channel billing, service businesses that want basic dispatch and vehicle tracking without buying a separate field service platform. Of those, a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship and mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console are not what HERE Technologies is typically brought in for.
What can Fleet Complete do that HERE Technologies cannot?
Fleet Complete covers Vehicle tracking, Hours of service, Asset trackers, Field dispatch. HERE Technologies covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Fleet Complete: Do I buy Fleet Complete directly or through my mobile operator?

Both are possible, but the majority of North American customers buy through AT&T or Telus. Check which entity the contract is with, because it determines your support path, your billing cycle and your renewal date.

HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
Fleet Complete: What happens to the hardware if I cancel?

Devices supplied as part of a subsidised subscription are normally recovered or charged for on early termination. Ask for the exact clause before signing, because it is where the real cost of leaving sits.

HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
Fleet Complete: Is it a fit for a fleet of five vans?

It will work, but small fleets get a better deal from vendors that publish pricing and sell month to month. Fleet Complete pricing improves with volume and a carrier relationship.

HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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