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Maps · head to head

Google Maps Platform vs HERE Technologies

Google Maps Platform logo

Google Maps Platform

Maps

Comprehensive set of APIs and SDKs that allow developers to embed Google

From
Free
Rated
-
Full reviewWebsite
HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Maps Platform free allowances are per service rather than pooled, at 10,000 events a month for dynamic maps, geocoding and autocomplete; HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Google Maps Platform and HERE Technologies actually diverge.

Attributes where Google Maps Platform and HERE Technologies differ
AttributeGoogle Maps PlatformHERE Technologies
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android, Cross-platform
Founded20051985

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Maps).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Maps Platform

Nothing recorded that HERE Technologies does not also cover.

Only in HERE Technologies

Nothing recorded that Google Maps Platform does not also cover.

Both cover

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Google Maps Platform

  • Embedding dynamic maps, Street View and photorealistic 3D tiles in an applicationnot HERE Technologies
  • Route computation, navigation and fleet route optimisationnot HERE Technologies
  • Geocoding, place autocomplete and address validationnot HERE Technologies
  • Environmental data including weather, solar, air quality and pollennot HERE Technologies
  • Geospatial analytics through Earth Enginenot HERE Technologies

HERE Technologies

  • Map data for automated and assisted drivingnot Google Maps Platform
  • Connected driving, including hazard alerts and road surface analysisnot Google Maps Platform
  • Supply chain planning and logistics digital twinsnot Google Maps Platform
  • Geocoding, search and map rendering through hosted location servicesnot Google Maps Platform
  • Fleet tour planning and routing across 200 countriesnot Google Maps Platform

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Maps Platform

  • Free allowances are per service rather than pooled, at 10,000 events a month for dynamic maps, geocoding and autocomplete
  • Dynamic Maps cost $7.00 per 1,000 calls at the entry tier
  • Geocoding and the Directions API both cost $5.00 per 1,000 calls at the entry tier
  • Pricing is tiered by volume, so the effective unit price depends on total monthly usage and is hard to predict in advance
  • Billing is usage based with no flat plan, so a traffic spike is a cost spike

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Pricing, plan by plan

Google Maps Platform

Free
  • Starter$100/month
    • 50,000 monthly calls
    • Dynamic Maps
    • Geocoding
  • Essentials$275/month
    • 100,000 monthly calls
    • Dynamic Maps
    • Geocoding
  • Pro$1200/month
    • 250,000 monthly calls
    • All Essentials features
    • Address Validation Pro
  • Enterprise$null/month
    • Custom monthly call allowances
    • Maximum flexibility
    • Extensive customization

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Which should you pick?

Choose Google Maps Platform if

  • You want to start without paying.
Google Maps Platform review

Choose HERE Technologies if

  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
HERE Technologies review

Questions people ask

Is Google Maps Platform or HERE Technologies better?
Neither clearly leads. Google Maps Platform starts at Free and HERE Technologies at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Maps Platform or HERE Technologies?
Google Maps Platform starts at Free and HERE Technologies at Free.
Does Google Maps Platform or HERE Technologies run on more platforms?
Google Maps Platform runs on Web. HERE Technologies runs on Web, iOS, Android, Cross-platform.
Can I use Google Maps Platform for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Maps Platform best used for?
Google Maps Platform is most often used for embedding dynamic maps, street view and photorealistic 3d tiles in an application, route computation, navigation and fleet route optimisation, geocoding, place autocomplete and address validation, environmental data including weather, solar, air quality and pollen. Of those, embedding dynamic maps, street view and photorealistic 3d tiles in an application and route computation, navigation and fleet route optimisation are not what HERE Technologies is typically brought in for.

Answered from the vendors’ own pages

Google Maps Platform: How much does Google Maps Platform cost?

Google Maps Platform offers subscription plans starting at $100/month for the Starter plan (50,000 calls), $275/month for Essentials (100,000 calls), and $1,200/month for Pro (250,000 calls). Enterprise pricing is custom.

Source
HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
Google Maps Platform: Is there a free tier for Google Maps Platform?

Yes, Google Maps Platform provides a free tier with 10,000 calls per SKU monthly for Essentials and Pro products, plus automatic volume discounts starting at 20% for usage exceeding 100K monthly requests.

Source
HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
Google Maps Platform: What API products are included in each Google Maps tier?

Starter includes Dynamic Maps and Geocoding. Essentials adds Autocomplete, Geolocation, Place Details, Time Zone, Routes, Air Quality, Solar API, and Weather. Pro adds Address Validation, Places Aggregate API, Nearby Search Pro, Text Search Pro, Immersive Maps, Aerial View, Elevation, Route Optimization, and Pollen.

Source
HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
Google Maps Platform: Do new Google Maps Platform customers get any trial credits?

Yes, new customers receive $300 in trial credit toward their Google Maps Platform usage.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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