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Fleet Management · head to head

Fleet Complete vs SW Maps

Fleet Complete logo

Fleet Complete

Fleet Management

Telematics and asset tracking sold mainly through mobile network operators

From
On request
Free plan
No
SW Maps logo

SW Maps

Maps

Free Android GIS data collector that pairs with external RTK GNSS receivers

From
Free
Free plan
Yes

The short version

  • Only SW Maps has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fleet Complete because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.; SW Maps android only. There is no iOS version and no sign of one, which rules it out for organisations that issue iPhones and iPads to field staff.
  • They diverge on capability: Fleet Complete covers Vehicle tracking, SW Maps covers Custom feature layers.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Fleet Complete and SW Maps actually diverge.

Attributes where Fleet Complete and SW Maps differ
AttributeFleet CompleteSW Maps
Starting priceOn requestFree
Pricing modelquoteOpen source, no licence fee
Free tierNoYes
PlatformsWeb, iOS, AndroidAndroid
CategoryFleet ManagementMaps

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleet Complete

  • Vehicle tracking
  • Hours of service
  • Asset trackers
  • Field dispatch
  • Dashcams
  • Maintenance reminders

Only in SW Maps

  • Custom feature layers
  • External GNSS support
  • Offline basemaps
  • Geospatial PDF layers
  • Vector import
  • Photo and media capture
  • Export formats
  • NTRIP client

What people use each for

The jobs each tool is most often brought in to do.

Fleet Complete

  • A mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationshipnot SW Maps
  • Mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one consolenot SW Maps
  • Canadian operators wanting a domestic vendor with local support and Telus channel billingnot SW Maps
  • Service businesses that want basic dispatch and vehicle tracking without buying a separate field service platformnot SW Maps

SW Maps

  • An NGO or municipal utility mapping water points, pipe networks or road assets on a budget that cannot absorb per-user GIS subscriptionsnot Fleet Complete
  • A survey team pairing a low-cost RTK receiver with Android tablets to collect centimetre-accurate attributed features without buying field software seatsnot Fleet Complete
  • A university field course teaching GNSS data collection where every student needs the tool on their own devicenot Fleet Complete
  • A consultant doing a one-off asset inventory who needs shapefile or GeoPackage output and does not want to start an annual subscription for a three-week jobnot Fleet Complete

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleet Complete

  • Because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • Hardware is bundled into the subscription over a multi-year term, so a fleet that shrinks mid-contract keeps paying for units that are sitting in a store cupboard unless it negotiated a downsizing clause up front.
  • The product line was assembled by acquisition, so hours of service, European tracking and the core platform originated as separate products, leaving overlapping apps, duplicate logins and features that exist in one region but not another.
  • The third-party integration ecosystem is far smaller than the marketplaces run by Geotab or Samsara, so bespoke connections to a maintenance or payroll system usually mean building against the API yourself.
  • The web console and reporting look and behave like software designed a decade ago, and administrators who have used a newer platform will find the reporting builder slow and the exports rigid.

SW Maps

  • Android only. There is no iOS version and no sign of one, which rules it out for organisations that issue iPhones and iPads to field staff.
  • There is no back end: no user management, no central project sync, no audit trail. Data lives on the device until someone exports it, and a lost tablet is lost data.
  • No commercial support contract exists, so an organisation with a compliance requirement for vendor support cannot use it for regulated work regardless of technical fit.
  • It is maintained by a small consultancy as a side product of its own project work, so the roadmap follows Softwel’s needs and a feature you depend on may never be prioritised.
  • Form logic is basic compared with dedicated survey platforms: no meaningful skip logic, validation or multi-user assignment, so complex questionnaires quickly outgrow it.

Pricing, plan by plan

Fleet Complete

On request
  • Fleet Complete$undefined/year
    • Per vehicle subscription, hardware included
    • Term length usually tied to the reselling carrier agreement
    • Asset trackers priced separately from vehicle units

SW Maps

Free
  • SW MapsFree
    • All features included
    • External RTK GNSS support
    • Unlimited layers and exports

Which should you pick?

Choose Fleet Complete if

  • You need vehicle tracking.
  • You work on Web, iOS, Android.
  • You also want hours of service.

Choose SW Maps if

  • You need custom feature layers.
  • You want to start without paying.
  • You work on Android.
  • You also want external gnss support.

Questions people ask

Is Fleet Complete or SW Maps better?
Neither clearly leads. Fleet Complete starts at On request and SW Maps at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleet Complete or SW Maps?
SW Maps has a free tier; the other does not. Paid plans start at On request for Fleet Complete and Free for SW Maps.
Does Fleet Complete or SW Maps run on more platforms?
Fleet Complete runs on Web, iOS, Android. SW Maps runs on Android.
Can I use SW Maps for free?
Yes. SW Maps has a free tier, so you can try it without paying. Fleet Complete starts at On request.
What is Fleet Complete best used for?
Fleet Complete is most often used for a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship, mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console, canadian operators wanting a domestic vendor with local support and telus channel billing, service businesses that want basic dispatch and vehicle tracking without buying a separate field service platform. Of those, a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship and mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console are not what SW Maps is typically brought in for.
What can Fleet Complete do that SW Maps cannot?
Fleet Complete covers Vehicle tracking, Hours of service, Asset trackers, Field dispatch. SW Maps covers Custom feature layers, External GNSS support, Offline basemaps, Geospatial PDF layers.

Answered from the vendors’ own pages

Fleet Complete: Do I buy Fleet Complete directly or through my mobile operator?

Both are possible, but the majority of North American customers buy through AT&T or Telus. Check which entity the contract is with, because it determines your support path, your billing cycle and your renewal date.

SW Maps: Is SW Maps really free?

Yes. It is free with no advertising and no paid tier. There is no subscription and no feature paywall.

Fleet Complete: What happens to the hardware if I cancel?

Devices supplied as part of a subsidised subscription are normally recovered or charged for on early termination. Ask for the exact clause before signing, because it is where the real cost of leaving sits.

SW Maps: Does it support RTK receivers?

Yes, over Bluetooth or USB serial, with NTRIP correction support, antenna height and per-point fix quality recording.

Fleet Complete: Is it a fit for a fleet of five vans?

It will work, but small fleets get a better deal from vendors that publish pricing and sell month to month. Fleet Complete pricing improves with volume and a carrier relationship.

SW Maps: Is there an iOS version?

No. Android only.

SW Maps: Who maintains it?

Softwel, an engineering consultancy in Kathmandu, Nepal, which built it for its own infrastructure projects.

SW Maps: Can we get support?

Not contractually. There is no commercial support agreement, which is the main reason organisations with compliance obligations choose a paid alternative.

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