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Maps · head to head

HERE Technologies vs Motive

HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Free plan
Yes
Full reviewWebsite
Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only HERE Technologies has a free tier, so it costs nothing to try first.
  • Each has a real cost: HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • They diverge on capability: HERE Technologies covers Core Functionality, Motive covers ELD compliance.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HERE Technologies and Motive actually diverge.

Attributes where HERE Technologies and Motive differ
AttributeHERE TechnologiesMotive
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, iOS, Android, Cross-platformWeb, iOS, Android
CategoryMapsFleet Management
Founded1985Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HERE Technologies

  • Core Functionality
  • User Interface

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

What people use each for

The jobs each tool is most often brought in to do.

HERE Technologies

  • Map data for automated and assisted drivingnot Motive
  • Connected driving, including hazard alerts and road surface analysisnot Motive
  • Supply chain planning and logistics digital twinsnot Motive
  • Geocoding, search and map rendering through hosted location servicesnot Motive
  • Fleet tour planning and routing across 200 countriesnot Motive

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot HERE Technologies
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot HERE Technologies
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot HERE Technologies
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot HERE Technologies

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Pricing, plan by plan

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Which should you pick?

Choose HERE Technologies if

  • You need core functionality.
  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
  • You also want user interface.
HERE Technologies review

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Questions people ask

Is HERE Technologies or Motive better?
Neither clearly leads. HERE Technologies starts at Free and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HERE Technologies or Motive?
HERE Technologies has a free tier; the other does not. Paid plans start at Free for HERE Technologies and On request for Motive.
Does HERE Technologies or Motive run on more platforms?
HERE Technologies runs on Web, iOS, Android, Cross-platform. Motive runs on Web, iOS, Android.
Can I use HERE Technologies for free?
Yes. HERE Technologies has a free tier, so you can try it without paying. Motive starts at On request.
What is HERE Technologies best used for?
HERE Technologies is most often used for map data for automated and assisted driving, connected driving, including hazard alerts and road surface analysis, supply chain planning and logistics digital twins, geocoding, search and map rendering through hosted location services. Of those, map data for automated and assisted driving and connected driving, including hazard alerts and road surface analysis are not what Motive is typically brought in for.
What can HERE Technologies do that Motive cannot?
HERE Technologies covers Core Functionality, User Interface. Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring.

Answered from the vendors’ own pages

HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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