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Maps · head to head

Bing Maps vs Fleet Complete

Bing Maps logo

Bing Maps

Maps

Web mapping services with street maps, aerial imagery, and APIs for developers

From
On request
Free plan
No
Full reviewWebsite
Fleet Complete logo

Fleet Complete

Fleet Management

Telematics and asset tracking sold mainly through mobile network operators

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Bing Maps bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts; Fleet Complete because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • They diverge on capability: Bing Maps covers Core Functionality, Fleet Complete covers Vehicle tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bing Maps and Fleet Complete actually diverge.

Attributes where Bing Maps and Fleet Complete differ
AttributeBing MapsFleet Complete
Pricing modelfreemiumquote
PlatformsWebWeb, iOS, Android
CategoryMapsFleet Management

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bing Maps

  • Core Functionality
  • User Interface

Only in Fleet Complete

  • Vehicle tracking
  • Hours of service
  • Asset trackers
  • Field dispatch
  • Dashcams
  • Maintenance reminders

What people use each for

The jobs each tool is most often brought in to do.

Bing Maps

  • Driving directions and turn-by-turn navigation guidancenot Fleet Complete
  • Real-time traffic monitoring and road condition updatesnot Fleet Complete
  • Commuter route planning with live traffic intelligencenot Fleet Complete

Fleet Complete

  • A mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationshipnot Bing Maps
  • Mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one consolenot Bing Maps
  • Canadian operators wanting a domestic vendor with local support and Telus channel billingnot Bing Maps
  • Service businesses that want basic dispatch and vehicle tracking without buying a separate field service platformnot Bing Maps

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bing Maps

  • Bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts
  • All implementations must migrate to Azure Maps to avoid service disruption

Fleet Complete

  • Because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • Hardware is bundled into the subscription over a multi-year term, so a fleet that shrinks mid-contract keeps paying for units that are sitting in a store cupboard unless it negotiated a downsizing clause up front.
  • The product line was assembled by acquisition, so hours of service, European tracking and the core platform originated as separate products, leaving overlapping apps, duplicate logins and features that exist in one region but not another.
  • The third-party integration ecosystem is far smaller than the marketplaces run by Geotab or Samsara, so bespoke connections to a maintenance or payroll system usually mean building against the API yourself.
  • The web console and reporting look and behave like software designed a decade ago, and administrators who have used a newer platform will find the reporting builder slow and the exports rigid.

Pricing, plan by plan

Bing Maps

On request

No published plan breakdown. See the Bing Maps review.

Fleet Complete

On request
  • Fleet Complete$undefined/year
    • Per vehicle subscription, hardware included
    • Term length usually tied to the reselling carrier agreement
    • Asset trackers priced separately from vehicle units

Which should you pick?

Choose Bing Maps if

  • You need core functionality.
  • You also want user interface.
Bing Maps review

Choose Fleet Complete if

  • You need vehicle tracking.
  • You work on Web, iOS, Android.
  • You also want hours of service.
Fleet Complete review

Questions people ask

Is Bing Maps or Fleet Complete better?
Neither clearly leads. Bing Maps starts at On request and Fleet Complete at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bing Maps or Fleet Complete?
Bing Maps starts at On request and Fleet Complete at On request.
Does Bing Maps or Fleet Complete run on more platforms?
Bing Maps runs on Web. Fleet Complete runs on Web, iOS, Android.
What is Bing Maps best used for?
Bing Maps is most often used for driving directions and turn-by-turn navigation guidance, real-time traffic monitoring and road condition updates, commuter route planning with live traffic intelligence. Of those, driving directions and turn-by-turn navigation guidance and real-time traffic monitoring and road condition updates are not what Fleet Complete is typically brought in for.
What can Bing Maps do that Fleet Complete cannot?
Bing Maps covers Core Functionality, User Interface. Fleet Complete covers Vehicle tracking, Hours of service, Asset trackers, Field dispatch.

Answered from the vendors’ own pages

Bing Maps: What happened to Bing Maps for Enterprise?

Bing Maps for Enterprise is deprecated and will be retired. Free account customers can continue using the service until 6/30/2025, while enterprise account customers can continue until 6/30/2028. Microsoft recommends migrating implementations to Azure Maps to avoid service disruptions.

Source
Fleet Complete: Do I buy Fleet Complete directly or through my mobile operator?

Both are possible, but the majority of North American customers buy through AT&T or Telus. Check which entity the contract is with, because it determines your support path, your billing cycle and your renewal date.

Bing Maps: When will Bing Maps for Enterprise be discontinued?

Bing Maps for Enterprise retires 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts. All implementations using Bing Maps for Enterprise REST APIs and SDKs must be updated to use Azure Maps before the retirement dates.

Source
Fleet Complete: What happens to the hardware if I cancel?

Devices supplied as part of a subsidised subscription are normally recovered or charged for on early termination. Ask for the exact clause before signing, because it is where the real cost of leaving sits.

Bing Maps: What should I use instead of Bing Maps?

Microsoft is transitioning customers to Azure Maps, which provides consumption-based pricing with volume-based discounts and pay-only-for-what-you-use cost structure. Azure Maps offers all mapping features without throttling.

Source
Fleet Complete: Is it a fit for a fleet of five vans?

It will work, but small fleets get a better deal from vendors that publish pricing and sell month to month. Fleet Complete pricing improves with volume and a carrier relationship.

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