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Fleet Management · head to head

Fleet Complete vs LocationIQ

Fleet Complete logo

Fleet Complete

Fleet Management

Telematics and asset tracking sold mainly through mobile network operators

From
On request
Free plan
No
LocationIQ logo

LocationIQ

Maps

Enterprise-grade location APIs at affordable prices

From
Free
Free plan
Yes

The short version

  • Only LocationIQ has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fleet Complete because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.; LocationIQ smaller ecosystem of integrations compared to Google Maps
  • They diverge on capability: Fleet Complete covers Vehicle tracking, LocationIQ covers Core Functionality.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fleet Complete and LocationIQ actually diverge.

Attributes where Fleet Complete and LocationIQ differ
AttributeFleet CompleteLocationIQ
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidAPI
CategoryFleet ManagementMaps

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleet Complete

  • Vehicle tracking
  • Hours of service
  • Asset trackers
  • Field dispatch
  • Dashcams
  • Maintenance reminders

Only in LocationIQ

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Fleet Complete

  • A mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationshipnot LocationIQ
  • Mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one consolenot LocationIQ
  • Canadian operators wanting a domestic vendor with local support and Telus channel billingnot LocationIQ
  • Service businesses that want basic dispatch and vehicle tracking without buying a separate field service platformnot LocationIQ

LocationIQ

  • Geocoding and reverse geocoding addresses at scalenot Fleet Complete
  • Store locators and address autofill in web and mobile appsnot Fleet Complete
  • Asset and vehicle tracking with route optimisationnot Fleet Complete
  • Serving static and dynamic map tilesnot Fleet Complete
  • Distance matrix and route planningnot Fleet Complete

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleet Complete

  • Because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • Hardware is bundled into the subscription over a multi-year term, so a fleet that shrinks mid-contract keeps paying for units that are sitting in a store cupboard unless it negotiated a downsizing clause up front.
  • The product line was assembled by acquisition, so hours of service, European tracking and the core platform originated as separate products, leaving overlapping apps, duplicate logins and features that exist in one region but not another.
  • The third-party integration ecosystem is far smaller than the marketplaces run by Geotab or Samsara, so bespoke connections to a maintenance or payroll system usually mean building against the API yourself.
  • The web console and reporting look and behave like software designed a decade ago, and administrators who have used a newer platform will find the reporting builder slow and the exports rigid.

LocationIQ

  • Smaller ecosystem of integrations compared to Google Maps
  • Less documentation than industry-leading platforms
  • Less brand recognition than Google or Mapbox

Pricing, plan by plan

Fleet Complete

On request
  • Fleet Complete$undefined/year
    • Per vehicle subscription, hardware included
    • Term length usually tied to the reselling carrier agreement
    • Asset trackers priced separately from vehicle units

LocationIQ

Free
  • FreeFree
    • 5,000 requests/day
    • Limited commercial use with attribution
  • Maps Lite$45/month
    • 10,000 map views/day
    • Geocoding APIs
    • No routing
  • Developer$100/month
    • 25,000 requests/day
    • All APIs (geocoding, routing, maps)
  • Startup$200/month
    • 60,000 requests/day
    • Priority email support

Which should you pick?

Choose Fleet Complete if

  • You need vehicle tracking.
  • You work on Web, iOS, Android.
  • You also want hours of service.

Choose LocationIQ if

  • You need core functionality.
  • You want to start without paying.
  • You work on API.
  • You also want user interface.

Questions people ask

Is Fleet Complete or LocationIQ better?
Neither clearly leads. Fleet Complete starts at On request and LocationIQ at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleet Complete or LocationIQ?
LocationIQ has a free tier; the other does not. Paid plans start at On request for Fleet Complete and Free for LocationIQ.
Does Fleet Complete or LocationIQ run on more platforms?
Fleet Complete runs on Web, iOS, Android. LocationIQ runs on API.
Can I use LocationIQ for free?
Yes. LocationIQ has a free tier, so you can try it without paying. Fleet Complete starts at On request.
What is Fleet Complete best used for?
Fleet Complete is most often used for a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship, mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console, canadian operators wanting a domestic vendor with local support and telus channel billing, service businesses that want basic dispatch and vehicle tracking without buying a separate field service platform. Of those, a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship and mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console are not what LocationIQ is typically brought in for.
What can Fleet Complete do that LocationIQ cannot?
Fleet Complete covers Vehicle tracking, Hours of service, Asset trackers, Field dispatch. LocationIQ covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Fleet Complete: Do I buy Fleet Complete directly or through my mobile operator?

Both are possible, but the majority of North American customers buy through AT&T or Telus. Check which entity the contract is with, because it determines your support path, your billing cycle and your renewal date.

LocationIQ: How much does LocationIQ cost?

LocationIQ offers a Free plan with 5,000 requests/day, Maps Lite at $45/month for 10,000 map views/day, Developer at $100/month for 25,000 requests/day, and higher tiers up to Business Plus at $950/month for 30M requests/month. All plans are billed monthly with 2 months free for annual prepayment.

Source
Fleet Complete: What happens to the hardware if I cancel?

Devices supplied as part of a subsidised subscription are normally recovered or charged for on early termination. Ask for the exact clause before signing, because it is where the real cost of leaving sits.

LocationIQ: Is LocationIQ free?

Yes, LocationIQ offers a free tier with 5,000 requests/day, providing access to geocoding and mapping APIs. Free tier users must include attribution and cannot use for commercial purposes.

Source
Fleet Complete: Is it a fit for a fleet of five vans?

It will work, but small fleets get a better deal from vendors that publish pricing and sell month to month. Fleet Complete pricing improves with volume and a carrier relationship.

LocationIQ: What support levels does LocationIQ offer?

Free and early paid tiers receive best-effort email support. The Startup plan ($200/month) includes priority email support. Business Plus ($950/month) includes priority live chat support with dedicated AWS endpoints for improved performance.

Source
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