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Fleet Management · head to head

Geotab vs HERE Technologies

Geotab logo

Geotab

Fleet Management

Unlock fleet potential with data

From
$25/month
Rated
-
Full reviewWebsite
HERE Technologies logo

HERE Technologies

Maps

Location data and technology company that provides mapping and location services to businesses globally

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HERE Technologies has a free tier, so it costs nothing to try first.
  • Each has a real cost: Geotab specific pricing amounts not published online; contact sales required; HERE Technologies pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • They diverge on capability: Geotab covers Real-time GPS tracking, HERE Technologies covers Core Functionality.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geotab and HERE Technologies actually diverge.

Attributes where Geotab and HERE Technologies differ
AttributeGeotabHERE Technologies
Starting price$25/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android, Cross-platform
CategoryFleet ManagementMaps
Founded20001985

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geotab

  • Real-time GPS tracking
  • Vehicle diagnostics
  • Driver behavior scoring
  • ELD compliance
  • IFTA reporting
  • Fuel management
  • Maintenance scheduling
  • Route optimization

Only in HERE Technologies

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Geotab

  • Fleet trackingnot HERE Technologies
  • Driver safetynot HERE Technologies
  • Fuel optimizationnot HERE Technologies
  • Compliance managementnot HERE Technologies
  • Predictive maintenancenot HERE Technologies

HERE Technologies

  • Map data for automated and assisted drivingnot Geotab
  • Connected driving, including hazard alerts and road surface analysisnot Geotab
  • Supply chain planning and logistics digital twinsnot Geotab
  • Geocoding, search and map rendering through hosted location servicesnot Geotab
  • Fleet tour planning and routing across 200 countriesnot Geotab

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geotab

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

HERE Technologies

  • Pricing is complex and unpredictable, with additional fees for common functionalities creating surprise costs at scale
  • Lack of transparency in cost projections makes budgeting and forecasting difficult
  • Requires separate API keys and subscriptions for different feature categories, complicating integration
  • Customer support quality and responsiveness is inconsistent compared to competitors like Google Maps

Pricing, plan by plan

Geotab

$25/month
  • Base$25/month
    • GPS tracking
    • Trip history
    • Engine diagnostics
  • Pro$40/month
    • Everything in Base
    • Driver behavior
    • Fuel usage
  • ProPlus$55/month
    • Everything in Pro
    • Active tracking
    • Advanced analytics

HERE Technologies

Free

No published plan breakdown. See the HERE Technologies review.

Which should you pick?

Choose Geotab if

  • You need real-time gps tracking.
  • You work on Web, Ios, Android, Api.
  • You also want vehicle diagnostics.
Geotab review

Choose HERE Technologies if

  • You need core functionality.
  • You want to start without paying.
  • You work on Web, iOS, Android, Cross-platform.
  • You also want user interface.
HERE Technologies review

Questions people ask

Is Geotab or HERE Technologies better?
Neither clearly leads. Geotab starts at $25/month and HERE Technologies at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geotab or HERE Technologies?
HERE Technologies has a free tier; the other does not. Paid plans start at $25/month for Geotab and Free for HERE Technologies.
Does Geotab or HERE Technologies run on more platforms?
Geotab runs on Web, Ios, Android, Api. HERE Technologies runs on Web, iOS, Android, Cross-platform.
Can I use HERE Technologies for free?
Yes. HERE Technologies has a free tier, so you can try it without paying. Geotab starts at $25/month.
What is Geotab best used for?
Geotab is most often used for fleet tracking, driver safety, fuel optimization, compliance management. Of those, fleet tracking and driver safety are not what HERE Technologies is typically brought in for.
What can Geotab do that HERE Technologies cannot?
Geotab covers Real-time GPS tracking, Vehicle diagnostics, Driver behavior scoring, ELD compliance. HERE Technologies covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Geotab: How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
HERE Technologies: What does HERE Technologies provide?

HERE Technologies provides a comprehensive location platform including digital maps, routing and navigation APIs, geocoding, search, traffic, positioning, and telematics services for automotive, logistics, and enterprise applications.

Source
Geotab: Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
HERE Technologies: Does HERE offer a free tier?

Yes. HERE provides a free tier with 30,000 map requests per month, 5,000 routing transactions, and 30,000 geocoding transactions. Usage beyond these limits is charged on a pay-as-you-go basis.

Source
Geotab: Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source
HERE Technologies: What SDKs and APIs does HERE offer?

HERE provides REST APIs for maps, routing, geocoding, and search, plus SDKs for Android, iOS, Flutter, and JavaScript. The HERE SDK enables turn-by-turn navigation and location services for mobile and web applications.

Source
HERE Technologies: Is HERE's pricing transparent?

No. HERE uses a complex transaction-based pricing model with separate costs for different API categories. The pricing structure lacks transparency, making it difficult for customers to forecast costs at scale.

Source
HERE Technologies: How has HERE's pricing changed?

HERE moved to a simplified transaction-based pricing model with free monthly allowances for common APIs. Users pay per transaction beyond the free tier, though the structure has been criticized for complexity and lack of cost transparency.

Source
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