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Marketing · head to head

Databox vs Fathom Analytics

Databox logo

Databox

Marketing

KPI dashboards that pull from the tools you already run on

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only Databox has a free tier, so it costs nothing to try first.
  • Each has a real cost: Databox data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Databox covers Pre-built dashboards, Fathom Analytics covers Page view tracking.
  • Prices and features above were last checked on 25 September 2026.

Where they differ

Only the attributes on which Databox and Fathom Analytics actually diverge.

Attributes where Databox and Fathom Analytics differ
AttributeDataboxFathom Analytics
Starting priceFree$14/month
Free tierYesNo
PlatformsWeb, Mobile, TvWeb
CategoryUnknownMarketing
Founded20122014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Databox

  • Pre-built dashboards
  • Dashboard designer
  • Metric library
  • Scorecards
  • Alerts
  • Scheduled reports
  • Client reporting
  • Benchmarks

Only in Fathom Analytics

  • Page view tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • 20+ languages language support

Both cover

  • Goal tracking

What people use each for

The jobs each tool is most often brought in to do.

Databox

  • Watching marketing, sales and finance KPIs from separate SaaS tools on one shared dashboardnot Fathom Analytics
  • Agencies reporting campaign performance to many clients without rebuilding a report per accountnot Fathom Analytics
  • Putting a live KPI board on an office TV or a recurring email to a leadership teamnot Fathom Analytics
  • Replacing a manually maintained spreadsheet that someone updates from tool exports each weeknot Fathom Analytics
  • Tracking goals and getting alerted when a metric moves past a thresholdnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Databox
  • A lightweight Google Analytics replacementnot Databox
  • Tracking many sites from one accountnot Databox
  • Long-term historical reporting while subscribednot Databox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Databox

  • Data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them
  • The $71 Analyst plan is a single seat: adding even a second person means the $199 Core plan, a 2.8x jump
  • AI credits are metered monthly, from 50 on Free to 1,000 on Scale, so heavier AI use pushes you up a tier
  • Every published price assumes annual billing; monthly billing forfeits the advertised 20% saving
  • Free and Analyst plans sync daily and hourly respectively, so neither suits anything close to real-time monitoring
  • It is a dashboarding layer, not a warehouse: there is no transformation or modelling step for messy source data

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 50 AI credits per month
  • Analyst$71/month
    • 5 data sources
    • 1 user
    • 150 AI credits per month
  • Team - Core$199/month
    • 10 data sources
    • 3 users
    • 500 AI credits per month
  • Team - Scale$319/month
    • 30 data sources
    • 10 users
    • 1,000 AI credits per month

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want dashboard designer.
Databox review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want real-time analytics.
Fathom Analytics review

Questions people ask

Is Databox or Fathom Analytics better?
Neither clearly leads. Databox starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Databox or Fathom Analytics?
Databox has a free tier; the other does not. Paid plans start at Free for Databox and $14/month for Fathom Analytics.
Does Databox or Fathom Analytics run on more platforms?
Databox runs on Web, Mobile, Tv. Fathom Analytics runs on Web.
Can I use Databox for free?
Yes. Databox has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Databox best used for?
Databox is most often used for watching marketing, sales and finance kpis from separate saas tools on one shared dashboard, agencies reporting campaign performance to many clients without rebuilding a report per account, putting a live kpi board on an office tv or a recurring email to a leadership team, replacing a manually maintained spreadsheet that someone updates from tool exports each week. Of those, watching marketing, sales and finance kpis from separate saas tools on one shared dashboard and agencies reporting campaign performance to many clients without rebuilding a report per account are not what Fathom Analytics is typically brought in for.
What can Databox do that Fathom Analytics cannot?
Databox covers Pre-built dashboards, Dashboard designer, Metric library, Scorecards. Fathom Analytics covers Page view tracking, Real-time analytics, Referrer tracking, Privacy-focused. Both handle Goal tracking.

Answered from the vendors’ own pages

Databox: How much does Databox cost?

Databox has a free forever plan with 3 data sources and 1 user. Paid plans are Analyst at $71 per month, Team Core at $199 per month and Team Scale at $319 per month, with an Agency plan from $79 per month plus $20 client packs and a Custom tier on request. All prices are billed annually; monthly billing forfeits the 20% annual saving.

Source
Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Databox: Does Databox have a free plan or a free trial?

Both. The Free plan is free forever and covers 3 data sources, 1 user, 50 AI credits a month and daily syncing. Paid plans also offer a 14-day free trial with no credit card required.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Databox: How many users does each Databox plan include?

Free and Analyst are single-user. Team Core includes 3 users and Team Scale includes 10. The Agency and Custom plans include unlimited users.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Databox: How many tools does Databox integrate with?

Databox connects to more than 130 tools, spreadsheets, databases and APIs, including HubSpot, Salesforce, Google Analytics, Google and Facebook Ads, Shopify, Stripe, QuickBooks, Google Sheets and custom API sources.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Databox: How often does Databox refresh its data?

The Free plan syncs daily. Analyst, Team Core, Team Scale, Agency and Custom plans all sync hourly.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
Databox: Who makes Databox?

Databox, Inc., founded in 2012 by Davorin Gabrovec, who is now President and Chief Product Officer. Pete Caputa became CEO in 2017 after a decade at HubSpot. The company is headquartered in Boston, Massachusetts, with its product and engineering team based in Ptuj, Slovenia.

Source
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