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Marketing · head to head

Fathom Analytics vs Mode

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Mode logo

Mode

Business Intelligence

Collaborative analytics for data teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mode has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Mode free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
  • They diverge on capability: Fathom Analytics covers Page view tracking, Mode covers SQL Editor.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Mode actually diverge.

Attributes where Fathom Analytics and Mode differ
AttributeFathom AnalyticsMode
Starting price$14/monthFree
Free tierNoYes
CategoryMarketingBusiness Intelligence
Founded20142013

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Mode

  • SQL Editor
  • Python/R Notebooks
  • Interactive Reports
  • Version Control
  • Scheduling
  • Snowflake
  • Redshift
  • BigQuery

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Mode
  • A lightweight Google Analytics replacementnot Mode
  • Tracking many sites from one accountnot Mode
  • Long-term historical reporting while subscribednot Mode

Mode

  • Self-service analyticsnot Fathom Analytics
  • Data explorationnot Fathom Analytics
  • Ad-hoc reportingnot Fathom Analytics
  • Collaborative analysisnot Fathom Analytics
  • Embedded analyticsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Mode

  • Free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
  • Requires SQL knowledge for most analysis tasks, creating dependency on technical resources
  • Paid plan pricing not publicly listed; requires sales consultation
  • Recently acquired by ThoughtSpot in 2026, creating product direction uncertainty
  • Limited customization options for visual aspects and embedded analytics

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Mode

Free
  • FreeFree
    • SQL Editor
    • Python/R Notebooks
    • Basic Charts
  • Business$65/month
    • Advanced Visualizations
    • Collaboration
    • Integrations

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Mode if

  • You need sql editor.
  • You want to start without paying.
  • You also want python/r notebooks.
Mode review

Questions people ask

Is Fathom Analytics or Mode better?
Neither clearly leads. Fathom Analytics starts at $14/month and Mode at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Mode?
Mode has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Mode.
Does Fathom Analytics or Mode run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mode for free?
Yes. Mode has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Mode is typically brought in for.
What can Fathom Analytics do that Mode cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Mode covers SQL Editor, Python/R Notebooks, Interactive Reports, Version Control. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Mode: What languages does Mode support for analysis?

Mode notebooks support SQL, Python (3.11 with pandas, NumPy, scikit-learn, matplotlib), and R (4.2.0 with ggplot2, dplyr, tidyr). Both Python and R allow additional library installation at runtime.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Mode: Can I integrate Mode notebook results into reports?

Yes. Mode allows adding notebook cell results directly to reports, with synchronized scheduling so reports re-run to keep data current.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Mode: Does Mode support collaborative analysis?

Yes. Mode notebooks provide moveable code blocks and markdown cells enabling exploratory analysis and team collaboration on data queries and visualizations.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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