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Business Intelligence · head to head

ChartMogul vs Fathom Analytics

ChartMogul logo

ChartMogul

Business Intelligence

Subscription analytics platform

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only ChartMogul has a free tier, so it costs nothing to try first.
  • Each has a real cost: ChartMogul the free tier stops at $10K MRR, so it lapses precisely as a company starts to matter; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: ChartMogul covers MRR Analytics, Fathom Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ChartMogul and Fathom Analytics actually diverge.

Attributes where ChartMogul and Fathom Analytics differ
AttributeChartMogulFathom Analytics
Starting priceFree$14/month
Free tierYesNo
PlatformsWeb, ApiWeb
CategoryBusiness IntelligenceMarketing

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ChartMogul

  • MRR Analytics
  • Churn Analysis
  • Cohort Analysis
  • Customer Segmentation
  • Revenue Recognition
  • Stripe
  • Chargebee
  • Recurly

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ChartMogul

  • MRR trackingnot Fathom Analytics
  • Churn analysisnot Fathom Analytics
  • Revenue analyticsnot Fathom Analytics
  • Subscription metricsnot Fathom Analytics
  • Financial forecastingnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot ChartMogul
  • A lightweight Google Analytics replacementnot ChartMogul
  • Tracking many sites from one accountnot ChartMogul
  • Long-term historical reporting while subscribednot ChartMogul

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ChartMogul

  • The free tier stops at $10K MRR, so it lapses precisely as a company starts to matter
  • Starter is capped at 3 team members and a single billing system connection
  • Two-way CRM sync and warehouse integration require the Pro tier
  • Pricing scales with your ARR rather than with usage, so the bill rises as the business grows
  • Enterprise starts at $19,900 a year and is required above $10M ARR

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

ChartMogul

Free
  • FreeFree
    • Up to $120K ARR tracked
    • 1 billing source
    • Unlimited team members
  • Starter$59/month
    • $59-$707/month based on ARR
    • Up to $10M ARR tracked
    • 1 billing source
  • Pro$99/month
    • $99-$1,199/month based on ARR
    • Up to $10M ARR tracked
    • 5 billing sources
  • Enterprise$19900/year
    • Custom pricing available
    • Unlimited ARR tracked
    • 15 billing sources

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose ChartMogul if

  • You need mrr analytics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn analysis.
ChartMogul review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is ChartMogul or Fathom Analytics better?
Neither clearly leads. ChartMogul starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ChartMogul or Fathom Analytics?
ChartMogul has a free tier; the other does not. Paid plans start at Free for ChartMogul and $14/month for Fathom Analytics.
Does ChartMogul or Fathom Analytics run on more platforms?
ChartMogul runs on Web, Api. Fathom Analytics runs on Web.
Can I use ChartMogul for free?
Yes. ChartMogul has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is ChartMogul best used for?
ChartMogul is most often used for mrr tracking, churn analysis, revenue analytics, subscription metrics. Of those, mrr tracking and churn analysis are not what Fathom Analytics is typically brought in for.
What can ChartMogul do that Fathom Analytics cannot?
ChartMogul covers MRR Analytics, Churn Analysis, Cohort Analysis, Customer Segmentation. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.

Answered from the vendors’ own pages

ChartMogul: How much does ChartMogul cost for a small SaaS startup?

ChartMogul offers a free plan for companies with up to $120K ARR. Starter plans begin at $59 per month for smaller ARR amounts and scale up to $707 per month, with a 17% discount available for annual commitments. Source: https://chartmogul.com/pricing

Source
Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
ChartMogul: What are the team member limits on ChartMogul plans?

The Free and Pro plans include unlimited team members, while the Starter plan is limited to 3 team members. Enterprise plans offer unlimited users with custom pricing. Source: https://chartmogul.com/pricing

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
ChartMogul: How many billing sources can each ChartMogul plan integrate?

Free and Starter plans support 1 billing source each. Pro plans increase to 5 billing sources. Enterprise plans support 15 billing sources with custom pricing and unlimited integration capabilities. Source: https://chartmogul.com/pricing

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
ChartMogul: Does ChartMogul offer an annual payment discount?

Yes, ChartMogul provides a 17% discount when paying annually instead of monthly on Starter and Pro plans. Enterprise customers can discuss custom annual pricing with the sales team. Source: https://chartmogul.com/pricing

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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