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Business Intelligence · head to head

Amazon QuickSight vs Fathom Analytics

Amazon QuickSight logo

Amazon QuickSight

Business Intelligence

Scalable, serverless BI by AWS

From
$3/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Amazon QuickSight covers SPICE In-memory Engine, Fathom Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon QuickSight and Fathom Analytics actually diverge.

Attributes where Amazon QuickSight and Fathom Analytics differ
AttributeAmazon QuickSightFathom Analytics
Starting price$3/month$14/month
Pricing modelper-usersubscription
PlatformsAWSWeb
CategoryBusiness IntelligenceMarketing
Founded20062014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon QuickSight

  • SPICE In-memory Engine
  • ML Insights
  • Natural Language Queries
  • Embedded Analytics
  • Pay-per-session
  • Redshift
  • S3
  • Athena

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amazon QuickSight

  • Business intelligencenot Fathom Analytics
  • Dashboard creationnot Fathom Analytics
  • Data visualizationnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Amazon QuickSight
  • A lightweight Google Analytics replacementnot Amazon QuickSight
  • Tracking many sites from one accountnot Amazon QuickSight
  • Long-term historical reporting while subscribednot Amazon QuickSight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon QuickSight

  • Reader and Reader Pro roles charged separately at $3 and $20/month
  • Author and Author Pro roles charged at $24 and $40/month
  • $250/month infrastructure fee required if Pro users or Q&A enabled
  • SPICE storage charged at $0.38/GB monthly (10 GB included)
  • Pixel-perfect reports start at $500/month for 500 monthly units
  • Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Amazon QuickSight

$3/month
  • Reader$3/month
    • Dashboard viewing only
  • Reader Pro$20/month
    • Enhanced reader capabilities
  • Author$24/month
    • Dashboard creation and editing
  • Author Pro$40/month
    • Advanced authoring features

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Amazon QuickSight if

  • You need spice in-memory engine.
  • You work on AWS.
  • You also want ml insights.
Amazon QuickSight review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Amazon QuickSight or Fathom Analytics better?
Neither clearly leads. Amazon QuickSight starts at $3/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon QuickSight or Fathom Analytics?
Amazon QuickSight starts at $3/month and Fathom Analytics at $14/month.
Does Amazon QuickSight or Fathom Analytics run on more platforms?
Amazon QuickSight runs on AWS. Fathom Analytics runs on Web.
What is Amazon QuickSight best used for?
Amazon QuickSight is most often used for business intelligence, dashboard creation, data visualization. Of those, business intelligence and dashboard creation are not what Fathom Analytics is typically brought in for.
What can Amazon QuickSight do that Fathom Analytics cannot?
Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Embedded Analytics. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.

Answered from the vendors’ own pages

Amazon QuickSight: What does Amazon QuickSight cost per user?

QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.

Source
Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Amazon QuickSight: Does QuickSight charge an infrastructure fee?

Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Amazon QuickSight: What are QuickSight's session capacity pricing options?

Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Amazon QuickSight: How much does additional SPICE storage cost?

Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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