Business Intelligence · head to head
Evidence vs Fathom Analytics

Evidence
Business Intelligence
Business intelligence as code for teams and AI agents
- From
- $2500/month
- Rated
- -
The short version
- Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; Fathom Analytics there is no free tier, only a 7 day trial
- They diverge on capability: Evidence covers Analytics Agent, Fathom Analytics covers Page view tracking.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Evidence and Fathom Analytics actually diverge.
| Attribute | Evidence | Fathom Analytics |
|---|---|---|
| Starting price | $2500/month | $14/month |
| Pricing model | Flat team pricing with no per-user fees | subscription |
| Platforms | Cloud, Embedded | Web |
| Category | Business Intelligence | Marketing |
| Founded | Unknown | 2014 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Evidence
- Analytics Agent
- Code-based infrastructure
- Development environment
- Visualization tools
- Embedded analytics
- Enterprise security
- Multi-channel access
Only in Fathom Analytics
- Page view tracking
- Goal tracking
- Real-time analytics
- Referrer tracking
- Privacy-focused
- GDPR compliant
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Evidence
- Building version-controlled analytics infrastructurenot Fathom Analytics
- Enabling AI agents to answer business questionsnot Fathom Analytics
- Delivering analytics through multiple channels (web, Slack, ChatGPT)not Fathom Analytics
- Embedding white-labeled analytics in productsnot Fathom Analytics
Fathom Analytics
- Privacy-focused web analytics without cookie bannersnot Evidence
- A lightweight Google Analytics replacementnot Evidence
- Tracking many sites from one accountnot Evidence
- Long-term historical reporting while subscribednot Evidence
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Evidence
- High starting price at $2,500/month limits small team adoption
- No freemium option for evaluation or learning
- Code-based approach has steeper learning curve than visual tools
- AI credits limited on Team plan; additional credits cost extra
- Requires Git workflow familiarity for effective collaboration
Fathom Analytics
- There is no free tier, only a 7 day trial
- Priced on pageviews, from $45 a month at the 500,000 pageview level
- Custom events count against the pageview allowance rather than being tracked separately
- Site allowances come in packs, with additional 50-site packs at $10 a month
- Data is retained forever only while the subscription is active
Pricing, plan by plan
Evidence
$2500/month- Team$2500/month
- Unlimited users
- Monthly billing
- Analytics Agent
- Enterprise$null/custom
- All Team features
- SSO/SAML authentication
- SCIM directory sync
Fathom Analytics
$14/month- Starter$14/month
- Unlimited page views
- 1 site
- Real-time analytics
Which should you pick?
Choose Evidence if
- You need analytics agent.
- You work on Cloud, Embedded.
- You also want code-based infrastructure.
Choose Fathom Analytics if
- You need page view tracking.
- You also want goal tracking.
Questions people ask
- Is Evidence or Fathom Analytics better?
- Neither clearly leads. Evidence starts at $2500/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Evidence or Fathom Analytics?
- Evidence starts at $2500/month and Fathom Analytics at $14/month.
- Does Evidence or Fathom Analytics run on more platforms?
- Evidence runs on Cloud, Embedded. Fathom Analytics runs on Web.
- What is Evidence best used for?
- Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what Fathom Analytics is typically brought in for.
- What can Evidence do that Fathom Analytics cannot?
- Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
Answered from the vendors’ own pages
Evidence: Does Evidence have per-user pricing?
No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.
SourceFathom Analytics: How much does Fathom Analytics cost?
Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.
SourceEvidence: How many AI credits come with Team plan?
Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.
SourceFathom Analytics: Is there a free trial for Fathom Analytics?
Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.
SourceEvidence: What is included in the Enterprise plan?
Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.
SourceFathom Analytics: What happens if my pageviews exceed my plan limit?
Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.
SourceFathom Analytics: Can I add extra sites to my Fathom plan?
Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.
SourceFathom Analytics: Can I cancel Fathom without a long contract?
Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.
SourceRelated pages
More on Fathom Analytics
Other head to heads
- Evidence vs Cube
- Evidence vs Zenlytic
- Evidence vs Hex
- Evidence vs Fabi
- Evidence vs Phocas
- Evidence vs Rill Data
- Evidence vs GoodData
- Evidence vs Grow
- Evidence vs Sisense
- Evidence vs MicroStrategy
- Evidence vs Anaplan
- Evidence vs Deepnote
- Evidence vs Mode
- Evidence vs Oracle Analytics Cloud
- Evidence vs Periscope Data
- Evidence vs Zoho Analytics
- Evidence vs Baremetrics
- Evidence vs Board International
- Evidence vs Umami
- Evidence vs Crazy Egg
- Evidence vs Ruler Analytics
- Evidence vs VWO
- Evidence vs Northbeam
- Evidence vs Simple Analytics
- Evidence vs Freshpaint
- Evidence vs Matomo
- Evidence vs Plausible
- Evidence vs Attribution
- Evidence vs Google Analytics
- Evidence vs Zoho Marketing Automation
- Evidence vs AB Tasty
- Evidence vs Dreamdata
- Evidence vs Google Optimize
- Fathom Analytics vs Cube
- Fathom Analytics vs Zenlytic
- Fathom Analytics vs Hex
- Fathom Analytics vs Fabi
- Fathom Analytics vs Phocas
- Fathom Analytics vs Rill Data
- Fathom Analytics vs GoodData
- Fathom Analytics vs Grow
- Fathom Analytics vs Sisense
- Fathom Analytics vs MicroStrategy
- Fathom Analytics vs Anaplan
- Fathom Analytics vs Deepnote
- Fathom Analytics vs Mode
- Fathom Analytics vs Oracle Analytics Cloud
- Fathom Analytics vs Periscope Data
- Fathom Analytics vs Zoho Analytics
- Fathom Analytics vs Baremetrics
- Fathom Analytics vs Board International
- Fathom Analytics vs Umami
- Fathom Analytics vs Crazy Egg
- Fathom Analytics vs Ruler Analytics
- Fathom Analytics vs VWO
- Fathom Analytics vs Northbeam
- Fathom Analytics vs Simple Analytics
- Fathom Analytics vs Freshpaint
- Fathom Analytics vs Matomo
- Fathom Analytics vs Plausible
- Fathom Analytics vs Attribution
- Fathom Analytics vs Google Analytics
- Fathom Analytics vs Zoho Marketing Automation
- Fathom Analytics vs AB Tasty
- Fathom Analytics vs Dreamdata
- Fathom Analytics vs Google Optimize

