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Marketing · head to head

Plausible vs ProfitWell

Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite
ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ProfitWell has a free tier, so it costs nothing to try first.
  • Each has a real cost: Plausible there is no free tier, only a 30 day trial; ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • They diverge on capability: Plausible covers Page view tracking, ProfitWell covers Free Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Plausible and ProfitWell actually diverge.

Attributes where Plausible and ProfitWell differ
AttributePlausibleProfitWell
Starting price$9/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Api
CategoryMarketingBusiness Intelligence
Founded20182012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • Cloud deployment
  • 20+ languages language support

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Plausible

  • Privacy-focused web analytics without cookies or personal datanot ProfitWell
  • A Google Analytics replacement that needs no consent bannernot ProfitWell
  • Self-hosted analytics on your own infrastructurenot ProfitWell
  • EU-hosted measurement for data residency requirementsnot ProfitWell

ProfitWell

  • Subscription revenue metrics and churn reportingnot Plausible
  • Recovering failed payments and reducing involuntary churnnot Plausible

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Pricing, plan by plan

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Which should you pick?

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Questions people ask

Is Plausible or ProfitWell better?
Neither clearly leads. Plausible starts at $9/month and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Plausible or ProfitWell?
ProfitWell has a free tier; the other does not. Paid plans start at $9/month for Plausible and Free for ProfitWell.
Does Plausible or ProfitWell run on more platforms?
Plausible runs on Web. ProfitWell runs on Web, Api.
Can I use ProfitWell for free?
Yes. ProfitWell has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Plausible best used for?
Plausible is most often used for privacy-focused web analytics without cookies or personal data, a google analytics replacement that needs no consent banner, self-hosted analytics on your own infrastructure, eu-hosted measurement for data residency requirements. Of those, privacy-focused web analytics without cookies or personal data and a google analytics replacement that needs no consent banner are not what ProfitWell is typically brought in for.
What can Plausible do that ProfitWell cannot?
Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Both handle Web support.

Answered from the vendors’ own pages

Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
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