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Marketing · head to head

Fathom Analytics vs Yellowfin

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Yellowfin logo

Yellowfin

Business Intelligence

Action-based business intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Yellowfin the pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • They diverge on capability: Fathom Analytics covers Page view tracking, Yellowfin covers Automated Analysis.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Yellowfin actually diverge.

Attributes where Fathom Analytics and Yellowfin differ
AttributeFathom AnalyticsYellowfin
Starting price$14/month$50/month
PlatformsWebWeb, Mobile, Embedded
CategoryMarketingBusiness Intelligence
Founded20142003

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Yellowfin

  • Automated Analysis
  • Data Stories
  • Collaboration
  • Signals
  • Embedded Analytics
  • Salesforce
  • Google Analytics
  • SQL Server

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Yellowfin
  • A lightweight Google Analytics replacementnot Yellowfin
  • Tracking many sites from one accountnot Yellowfin
  • Long-term historical reporting while subscribednot Yellowfin

Yellowfin

  • Embedding white-labelled dashboards and analytics into a software productnot Fathom Analytics
  • Enterprise reporting with automated business monitoring and alertingnot Fathom Analytics
  • Data storytelling and guided natural language querying for business usersnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Yellowfin

  • The pricing page publishes no rate, no minimum and no per-user price; every model ends in a Get Pricing form
  • One of the three embedded models is a revenue share, so Yellowfin takes a cut of the revenue your analytics module earns
  • Another model prices by server core, so scaling deployment hardware raises the licence cost independently of users
  • Getting a quote requires submitting a form with a marketing consent checkbox and a user-count band rather than seeing a rate card

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Yellowfin

$50/month
  • Team$50/month
    • Dashboards
    • Stories
    • Collaboration
  • EnterpriseFree
    • Advanced Features
    • Embedding
    • Custom SLA

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Yellowfin if

  • You need automated analysis.
  • You work on Web, Mobile, Embedded.
  • You also want data stories.
Yellowfin review

Questions people ask

Is Fathom Analytics or Yellowfin better?
Neither clearly leads. Fathom Analytics starts at $14/month and Yellowfin at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Yellowfin?
Fathom Analytics starts at $14/month and Yellowfin at $50/month.
Does Fathom Analytics or Yellowfin run on more platforms?
Fathom Analytics runs on Web. Yellowfin runs on Web, Mobile, Embedded.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Yellowfin is typically brought in for.
What can Fathom Analytics do that Yellowfin cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Yellowfin covers Automated Analysis, Data Stories, Collaboration, Signals. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Yellowfin: What pricing models does Yellowfin offer?

Yellowfin offers three flexible models for embedded analytics: Aligned Utility Model (price per unit), Revenue Share Model (based on analytics revenue value), and Server Core (fixed price based on server deployment).

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Yellowfin: Is Yellowfin pricing predictable and scalable?

Yes, Yellowfin pricing is simple, predictable and scalable with no hidden costs or surprises.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Yellowfin: Are there limits on user access or development environments?

No limitations exist on access to functionality across users. There are also no limits on dev and test licenses, ensuring DevOps is covered.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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