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Marketing · head to head

Fathom Analytics vs Oracle Analytics Cloud

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Oracle Analytics Cloud logo

Oracle Analytics Cloud

Business Intelligence

Complete analytics in the cloud

From
$16/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Oracle Analytics Cloud no dedicated mobile application for on-the-go access
  • They diverge on capability: Fathom Analytics covers Page view tracking, Oracle Analytics Cloud covers Self-service Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Oracle Analytics Cloud actually diverge.

Attributes where Fathom Analytics and Oracle Analytics Cloud differ
AttributeFathom AnalyticsOracle Analytics Cloud
Starting price$14/month$16/month
CategoryMarketingBusiness Intelligence
Founded20142016

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Oracle Analytics Cloud

  • Self-service Analytics
  • Augmented Analytics
  • Data Preparation
  • Natural Language
  • Mobile
  • Oracle Database
  • Oracle ERP
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Oracle Analytics Cloud
  • A lightweight Google Analytics replacementnot Oracle Analytics Cloud
  • Tracking many sites from one accountnot Oracle Analytics Cloud
  • Long-term historical reporting while subscribednot Oracle Analytics Cloud

Oracle Analytics Cloud

  • Self-service analyticsnot Fathom Analytics
  • Data explorationnot Fathom Analytics
  • Ad-hoc reportingnot Fathom Analytics
  • Collaborative analysisnot Fathom Analytics
  • Embedded analyticsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Oracle Analytics Cloud

  • No dedicated mobile application for on-the-go access
  • Limited documentation for collecting data from on-premise services
  • Performance issues and occasional software glitches requiring re-login
  • Expensive for small businesses and organizations with limited budgets

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Oracle Analytics Cloud

$16/month
  • Professional$16/month
    • Self-service Analytics
    • Reporting
    • Dashboards
  • Enterprise$80/month
    • Advanced Analytics
    • ML Models
    • Premium Support

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Oracle Analytics Cloud if

  • You need self-service analytics.
  • You also want augmented analytics.
Oracle Analytics Cloud review

Questions people ask

Is Fathom Analytics or Oracle Analytics Cloud better?
Neither clearly leads. Fathom Analytics starts at $14/month and Oracle Analytics Cloud at $16/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Oracle Analytics Cloud?
Fathom Analytics starts at $14/month and Oracle Analytics Cloud at $16/month.
Does Fathom Analytics or Oracle Analytics Cloud run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Oracle Analytics Cloud is typically brought in for.
What can Fathom Analytics do that Oracle Analytics Cloud cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Oracle Analytics Cloud covers Self-service Analytics, Augmented Analytics, Data Preparation, Natural Language. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Oracle Analytics Cloud: What data sources does Oracle Analytics Cloud support?

Oracle Analytics Cloud connects to relational databases, cloud applications, and big data platforms. It integrates with Salesforce, Snowflake, Azure Synapse Analytics, Google BigQuery, Amazon Redshift, and the Oracle ecosystem.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Oracle Analytics Cloud: What are the pricing tiers for Oracle Analytics Cloud?

Oracle Analytics Cloud offers a Professional plan at $16/user/month and an Enterprise plan at $80/user/month. BYOL pricing is $0.3226/OCPU/hour base plus $1.0753/hour (Professional) or $2.1506/hour (Enterprise).

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Oracle Analytics Cloud: Does Oracle Analytics Cloud have a mobile app?

No, Oracle Analytics Cloud lacks a dedicated mobile application, which is considered a significant limitation by users who need mobile access to dashboards and reports.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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