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Nonprofit & Fundraising · head to head

Facebook Fundraisers vs Zeffy

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofit & Fundraising

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Zeffy logo

Zeffy

Nonprofit & Fundraising

100% free fundraising platform for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Zeffy 100% free for nonprofits with no platform or transaction fees; the vendor is funded instead by an optional donor contribution added at checkout that is never required, so nonprofits keep 100% of what they raise
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Zeffy covers Donation forms.

Where they differ

Only the attributes on which Facebook Fundraisers and Zeffy actually diverge.

Attributes where Facebook Fundraisers and Zeffy differ
AttributeFacebook FundraisersZeffy
Pricing modelUnknownfree
Founded20042019

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Messenger

Only in Zeffy

  • Donation forms
  • Event ticketing
  • Membership management
  • Peer-to-peer fundraising
  • Recurring donations
  • Mailchimp
  • Zapier
  • Facebook

Both cover

  • Instagram
  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Zeffy
  • Productivitynot Zeffy
  • Automationnot Zeffy

Zeffy

No use cases recorded yet. See the Zeffy review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Zeffy

  • 100% free for nonprofits with no platform or transaction fees; the vendor is funded instead by an optional donor contribution added at checkout that is never required, so nonprofits keep 100% of what they raise

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Zeffy

Free
  • Free ForeverFree
    • Unlimited donations
    • Ticketing
    • Memberships

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Zeffy if

  • You need donation forms.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want event ticketing.
Zeffy review

Questions people ask

Is Facebook Fundraisers or Zeffy better?
Neither clearly leads. Facebook Fundraisers starts at Free and Zeffy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Zeffy?
Facebook Fundraisers starts at Free and Zeffy at Free.
Does Facebook Fundraisers or Zeffy run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Zeffy runs on Web, IOS, Android.
Can I use Facebook Fundraisers for free?
Both have a free tier, so you can try either at no cost before committing.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Zeffy is typically brought in for.
What can Facebook Fundraisers do that Zeffy cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Zeffy covers Donation forms, Event ticketing, Membership management, Peer-to-peer fundraising. Both handle Instagram, Web support, IOS support, Android support.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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Related pages

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