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Nonprofit & Fundraising · head to head

Facebook Fundraisers vs Little Green Light

Facebook Fundraisers logo

Facebook Fundraisers

Nonprofit & Fundraising

Integrated fundraising on Facebook

From
Free
Rated
-
Full reviewWebsite
Little Green Light logo

Little Green Light

Nonprofit & Fundraising

Affordable donor management for small nonprofits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
  • Each has a real cost: Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building; Little Green Light pricing is driven purely by constituent record count, so inactive and lapsed records still raise the bill
  • They diverge on capability: Facebook Fundraisers covers Campaign creation, Little Green Light covers Donor database.

Where they differ

Only the attributes on which Facebook Fundraisers and Little Green Light actually diverge.

Attributes where Facebook Fundraisers and Little Green Light differ
AttributeFacebook FundraisersLittle Green Light
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Mobile-responsive
Founded20042008

Identical on both: user rating (Not yet rated), category (Nonprofit & Fundraising).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Facebook Fundraisers

  • Campaign creation
  • Donation collection
  • Social sharing
  • Donation tracking
  • Team fundraising
  • Facebook Pages
  • Instagram
  • Messenger

Only in Little Green Light

  • Donor database
  • Prospect tracking
  • Relationship management
  • Task management
  • PayPal
  • Stripe
  • Google Drive
  • Mobile-responsive support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Facebook Fundraisers

  • Business operationsnot Little Green Light
  • Productivitynot Little Green Light
  • Automationnot Little Green Light

Little Green Light

  • Donor management and gift tracking for small nonprofitsnot Facebook Fundraisers
  • Segmenting constituents for appeals and mailingsnot Facebook Fundraisers
  • Online donation forms with pay-as-you-go processingnot Facebook Fundraisers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Facebook Fundraisers

  • No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
  • Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
  • No recurring giving option after discontinuation in 2023, limiting lifetime donor value
  • Limited customization and branding control compared to dedicated fundraising platforms
  • Not available in European Economic Area countries as of July 1, 2024

Little Green Light

  • Pricing is driven purely by constituent record count, so inactive and lapsed records still raise the bill
  • The base plan is $45 per month for up to 2,500 constituents, rising to $135 per month at 50,000
  • Above 50,000 records each additional 10,000 tier adds $15 per month
  • An account is hard-capped at 200,000 constituent records
  • Online donation processing costs from 2.2% plus $0.30 per transaction to the payment processor
  • The 10% saving requires annual rather than monthly billing

Pricing, plan by plan

Facebook Fundraisers

Free
  • Standard$undefined/mo
    • Donation collection
    • Birthday fundraisers
    • Matching donations on Instagram

Little Green Light

On request
  • Basic$50/month
    • Donor database
    • Prospect tracking
  • Plus$80/month
    • Relationship management
    • Task management
    • Reporting

Which should you pick?

Choose Facebook Fundraisers if

  • You need campaign creation.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want donation collection.
Facebook Fundraisers review

Choose Little Green Light if

  • You need donor database.
  • You work on Web, Mobile-responsive.
  • You also want prospect tracking.
Little Green Light review

Questions people ask

Is Facebook Fundraisers or Little Green Light better?
Neither clearly leads. Facebook Fundraisers starts at Free and Little Green Light at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Facebook Fundraisers or Little Green Light?
Facebook Fundraisers has a free tier; the other does not. Paid plans start at Free for Facebook Fundraisers and On request for Little Green Light.
Does Facebook Fundraisers or Little Green Light run on more platforms?
Facebook Fundraisers runs on Web, iOS, Android. Little Green Light runs on Web, Mobile-responsive.
Can I use Facebook Fundraisers for free?
Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Little Green Light starts at On request.
What is Facebook Fundraisers best used for?
Facebook Fundraisers is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Little Green Light is typically brought in for.
What can Facebook Fundraisers do that Little Green Light cannot?
Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Little Green Light covers Donor database, Prospect tracking, Relationship management, Task management. Both handle Web support.

Answered from the vendors’ own pages

Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?

Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.

Source
Facebook Fundraisers: When will I receive my donations?

Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.

Source
Facebook Fundraisers: Can I collect donor email addresses?

No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.

Source
Facebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?

No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.

Source
Facebook Fundraisers: What platforms can I use to fundraise on?

Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.

Source
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