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Software · head to head

Etsy vs Mailchimp

Etsy logo

Etsy

Software

Global marketplace for handmade, vintage, and unique items

From
$0.2/per-listing
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Etsy etsy charges a $0.20 USD listing fee per item, a 6.5% transaction fee on sale price plus shipping, a 3% plus $0.25 USD payment processing fee, and a 2.5% currency conversion fee when shop and payment currencies differ; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Etsy covers Shop setup, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Etsy and Mailchimp actually diverge.

Attributes where Etsy and Mailchimp differ
AttributeEtsyMailchimp
Starting price$0.2/per-listingFree
Pricing modeltransactionUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20052001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Etsy

  • Shop setup
  • Product listings
  • Payment processing
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Etsy

No use cases recorded yet. See the Etsy review.

Mailchimp

  • Email newslettersnot Etsy
  • E-commerce marketingnot Etsy
  • Lead generationnot Etsy
  • Customer engagementnot Etsy
  • Marketing automationnot Etsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Etsy

  • Etsy charges a $0.20 USD listing fee per item, a 6.5% transaction fee on sale price plus shipping, a 3% plus $0.25 USD payment processing fee, and a 2.5% currency conversion fee when shop and payment currencies differ

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Etsy

$0.2/per-listing
  • Standard Shop$0.2/per-listing-plus-commission
    • Listing fees
    • Transaction fees
    • Payment processing

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Etsy or Mailchimp better?
Neither clearly leads. Etsy starts at $0.2/per-listing and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Etsy or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $0.2/per-listing for Etsy and Free for Mailchimp.
Does Etsy or Mailchimp run on more platforms?
Etsy runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Etsy starts at $0.2/per-listing.
What can Etsy do that Mailchimp cannot?
Etsy covers Shop setup, Product listings, Payment processing, Shop customization. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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