Softwr

E-Commerce · head to head

Ecwid vs Mailchimp

Ecwid logo

Ecwid

E-Commerce

Sell anywhere ecommerce platform

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ecwid the $5 a month Starter plan caps the catalogue at 10 products; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Ecwid covers Omnichannel selling, Mailchimp covers Email campaigns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ecwid and Mailchimp actually diverge.

Attributes where Ecwid and Mailchimp differ
AttributeEcwidMailchimp
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android
Founded20092001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ecwid

  • Omnichannel selling
  • Product catalog
  • Payment processing
  • Inventory management
  • Email marketing
  • Mobile app
  • API access

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Social media
  • Shopify

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Ecwid

  • E-commerce store setup with no transaction fees charged by Ecwidnot Mailchimp
  • Multi-channel selling across Instagram, Facebook, TikTok, and Pinterestnot Mailchimp
  • Automated email marketing with abandoned cart recovery campaignsnot Mailchimp
  • Inventory management and order tracking across all sales channelsnot Mailchimp
  • AI-powered product photo background removal and enhancementnot Mailchimp

Mailchimp

  • Email newslettersnot Ecwid
  • E-commerce marketingnot Ecwid
  • Lead generationnot Ecwid
  • Customer engagementnot Ecwid
  • Marketing automationnot Ecwid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ecwid

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Ecwid

Free
  • FreeFree
    • Up to 10 products
    • Basic storefront
    • Standard payment methods
  • Unlimited$99.08/month
    • Unlimited products
    • Advanced features
    • Priority support

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Ecwid if

  • You need omnichannel selling.
  • You want to start without paying.
  • You also want product catalog.
Ecwid review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Ecwid or Mailchimp better?
Neither clearly leads. Ecwid starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ecwid or Mailchimp?
Ecwid starts at Free and Mailchimp at Free.
Does Ecwid or Mailchimp run on more platforms?
Ecwid runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Ecwid for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ecwid best used for?
Ecwid is most often used for e-commerce store setup with no transaction fees charged by ecwid, multi-channel selling across instagram, facebook, tiktok, and pinterest, automated email marketing with abandoned cart recovery campaigns, inventory management and order tracking across all sales channels. Of those, e-commerce store setup with no transaction fees charged by ecwid and multi-channel selling across instagram, facebook, tiktok, and pinterest are not what Mailchimp is typically brought in for.
What can Ecwid do that Mailchimp cannot?
Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Analytics.

Answered from the vendors’ own pages

Ecwid: Does Ecwid charge transaction fees?

Ecwid states on its site: no transaction fees. However, pricing tiers and their specific features are not disclosed on the vendor's public pages.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Ecwid: Is there a free version of Ecwid?

Ecwid offers a free tier to launch a store and start selling. Specific upgrade tiers and costs are not listed on the vendor's website.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Ecwid: How much does Ecwid cost?

Ecwid does not publish pricing details on its website. The vendor directs users to contact sales or view pricing, but specific rates are not displayed publicly.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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