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Magento vs Mailchimp

Magento logo

Magento

Software

Open-source ecommerce platform for enterprise retail

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Magento magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Magento covers Multi-store management, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Magento and Mailchimp actually diverge.

Attributes where Magento and Mailchimp differ
AttributeMagentoMailchimp
Pricing modelopen-sourceUnknown
PlatformsWebWeb, iOS, Android
Founded20082001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Magento

  • Multi-store management
  • Advanced product catalog
  • Customer segmentation
  • Order management system
  • Inventory management
  • Progressive Web App
  • GraphQL API
  • Security & compliance

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Magento

No use cases recorded yet. See the Magento review.

Mailchimp

  • Email newslettersnot Magento
  • E-commerce marketingnot Magento
  • Lead generationnot Magento
  • Customer engagementnot Magento
  • Marketing automationnot Magento

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Magento

  • Magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Magento

Free
  • Magento Open SourceFree
    • Unlimited products
    • Multiple storefronts
    • Advanced marketing
  • Adobe Commerce$20000/year
    • All Open Source features
    • 24/7 enterprise support
    • Managed cloud hosting

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Magento if

  • You need multi-store management.
  • You want to start without paying.
  • You also want advanced product catalog.
Magento review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Magento or Mailchimp better?
Neither clearly leads. Magento starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Magento or Mailchimp?
Magento starts at Free and Mailchimp at Free.
Does Magento or Mailchimp run on more platforms?
Magento runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Magento for free?
Both have a free tier, so you can try either at no cost before committing.
What can Magento do that Mailchimp cannot?
Magento covers Multi-store management, Advanced product catalog, Customer segmentation, Order management system. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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