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E-Commerce · head to head

Big Cartel vs Depop

Big Cartel logo

Big Cartel

E-Commerce

Straightforward pricing, no surprises

From
Free
Rated
-
Full reviewWebsite
Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Big Cartel custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature; Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Big Cartel and Depop actually diverge.

Attributes where Big Cartel and Depop differ
AttributeBig CartelDepop
Pricing modelfreemiumFree to list; percentage plus per-order seller fee, separate payment processing fee
PlatformsWebiOS, Android, Web

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Big Cartel

Nothing recorded that Depop does not also cover.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

What people use each for

The jobs each tool is most often brought in to do.

Big Cartel

  • E-commerce store creationnot Depop
  • Physical and digital product salesnot Depop

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Big Cartel
  • A buyer who discovers items through a social-style feed rather than direct searchnot Big Cartel
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Big Cartel
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Big Cartel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Big Cartel

  • Custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature
  • Abandoned cart recovery, product drop scheduling and Zapier integration are restricted to the top Diamond tier at $30/month
  • Platinum's paid billing starts automatically after a 7-day free trial rather than requiring an active opt-in to convert

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Pricing, plan by plan

Big Cartel

Free
  • GoldFree
    • Free tier with limited features
  • Platinum$15/month
    • Custom domains
    • Physical and digital product sales
    • Shipping label printing
  • Diamond$30/month
    • All Platinum features plus abandoned cart recovery
    • Product drop scheduling
    • Password-protected products

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Which should you pick?

Choose Big Cartel if

  • You want to start without paying.
Big Cartel review

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Questions people ask

Is Big Cartel or Depop better?
Neither clearly leads. Big Cartel starts at Free and Depop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Big Cartel or Depop?
Big Cartel starts at Free and Depop at Free.
Does Big Cartel or Depop run on more platforms?
Big Cartel runs on Web. Depop runs on iOS, Android, Web.
Can I use Big Cartel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Big Cartel best used for?
Big Cartel is most often used for e-commerce store creation, physical and digital product sales. Of those, e-commerce store creation and physical and digital product sales are not what Depop is typically brought in for.
What can Big Cartel do that Depop cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments.

Answered from the vendors’ own pages

Big Cartel: How much does Big Cartel cost?

Big Cartel offers a free Gold plan with limited features. Paid plans start at $15 per month for Platinum and $30 per month for Diamond. Both paid plans include a 7-day free trial and have no commitment.

Source
Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Big Cartel: What features does the Diamond plan add?

The Diamond plan at $30 per month adds abandoned cart recovery, product drop scheduling, password-protected products, Zapier integration with 7,000+ apps, and priority human support compared to Platinum.

Source
Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Big Cartel: Can I cancel Big Cartel anytime?

Yes, Big Cartel explicitly offers no commitment and allows cancellation anytime on paid tiers.

Source
Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

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