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E-Commerce · head to head

Amazon Shopping vs Depop

Amazon Shopping logo

Amazon Shopping

E-Commerce

Amazon's consumer marketplace app for browsing, buying and tracking orders

From
Free
Rated
-
Full reviewWebsite
Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon Shopping a significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.; Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • They diverge on capability: Amazon Shopping covers Product search and marketplace, Depop covers Curated seller shops.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon Shopping and Depop actually diverge.

Attributes where Amazon Shopping and Depop differ
AttributeAmazon ShoppingDepop
Pricing modelFree to use; optional Prime subscription for fast shipping and bundled mediaFree to list; percentage plus per-order seller fee, separate payment processing fee

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Shopping

  • Product search and marketplace
  • Prime shipping tiers
  • Order tracking and returns
  • Amazon Photos and Alexa integration
  • Sponsored product placement
  • Subscribe and Save

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

What people use each for

The jobs each tool is most often brought in to do.

Amazon Shopping

  • A shopper comparing prices and reviews across a wide catalogue before buying from any retailernot Depop
  • A Prime subscriber wanting fast, free shipping on eligible everyday purchasesnot Depop
  • A household using Subscribe and Save to automate reordering of consumables at a discountnot Depop
  • Someone managing Alexa devices, Prime Video and Amazon orders from a single accountnot Depop

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Amazon Shopping
  • A buyer who discovers items through a social-style feed rather than direct searchnot Amazon Shopping
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Amazon Shopping
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Amazon Shopping

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Shopping

  • A significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.
  • Search results and product pages mix paid sponsored placements with organic results, so the top listing for a search term is often an advertisement rather than the best-reviewed or cheapest option.
  • Fast, free shipping is effectively gated behind an Amazon Prime subscription, and the app's delivery estimates are designed to make non-Prime checkout feel slower and less attractive.
  • Returns and refund handling differ between Amazon-fulfilled and third-party-fulfilled orders, and a buyer often cannot tell which applies until after ordering.
  • Subscribe and Save and other recurring purchase features require active management to cancel, and abandoned subscriptions can result in ongoing charges for items no longer wanted.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Pricing, plan by plan

Amazon Shopping

Free
  • Standard accountFree
    • Browsing and purchase without Prime
    • Standard, slower shipping speeds
    • No access to Prime Video, Prime Music or Prime delivery windows
  • Amazon Prime$14.99/month
    • Free fast shipping on eligible items
    • Access to Prime Video and Prime Music
    • Also offered as an annual plan at a discounted effective rate

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Which should you pick?

Choose Amazon Shopping if

  • You need product search and marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prime shipping tiers.
Amazon Shopping review

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Questions people ask

Is Amazon Shopping or Depop better?
Neither clearly leads. Amazon Shopping starts at Free and Depop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Shopping or Depop?
Amazon Shopping starts at Free and Depop at Free.
Does Amazon Shopping or Depop run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Amazon Shopping for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amazon Shopping best used for?
Amazon Shopping is most often used for a shopper comparing prices and reviews across a wide catalogue before buying from any retailer, a prime subscriber wanting fast, free shipping on eligible everyday purchases, a household using subscribe and save to automate reordering of consumables at a discount, someone managing alexa devices, prime video and amazon orders from a single account. Of those, a shopper comparing prices and reviews across a wide catalogue before buying from any retailer and a prime subscriber wanting fast, free shipping on eligible everyday purchases are not what Depop is typically brought in for.
What can Amazon Shopping do that Depop cannot?
Amazon Shopping covers Product search and marketplace, Prime shipping tiers, Order tracking and returns, Amazon Photos and Alexa integration. Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments.

Answered from the vendors’ own pages

Amazon Shopping: Do I need Amazon Prime to use the app?

No, browsing and ordering work without Prime, but fast free shipping, Prime Video and Prime Music all require the paid subscription.

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Amazon Shopping: Are all products sold by Amazon itself?

No, a large proportion of listings are sold and sometimes shipped by third-party marketplace sellers, which affects returns and counterfeit risk.

Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Amazon Shopping: How can I tell if a listing is sold by Amazon or a third party?

Check the "Sold by" and "Fulfilled by" fields on the product page, which the app does not surface prominently in search results.

Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

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