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E-Commerce · head to head

Depop vs Hotjar

Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite
Hotjar logo

Hotjar

E-Commerce

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.; Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Depop covers Curated seller shops, Hotjar covers Heatmaps.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Depop and Hotjar actually diverge.

Attributes where Depop and Hotjar differ
AttributeDepopHotjar
Pricing modelFree to list; percentage plus per-order seller fee, separate payment processing feeUnknown
PlatformsiOS, Android, WebWeb
FoundedUnknown2014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

What people use each for

The jobs each tool is most often brought in to do.

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Hotjar
  • A buyer who discovers items through a social-style feed rather than direct searchnot Hotjar
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Hotjar
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Hotjar

Hotjar

  • User behavior analysisnot Depop
  • Conversion optimizationnot Depop
  • UX researchnot Depop
  • Customer feedbacknot Depop
  • Usability testingnot Depop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is Depop or Hotjar better?
Neither clearly leads. Depop starts at Free and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Depop or Hotjar?
Depop starts at Free and Hotjar at Free.
Does Depop or Hotjar run on more platforms?
Depop runs on iOS, Android, Web. Hotjar runs on Web.
Can I use Depop for free?
Both have a free tier, so you can try either at no cost before committing.
What is Depop best used for?
Depop is most often used for a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity, a buyer who discovers items through a social-style feed rather than direct search, a seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat rate, someone who wants social features like likes and follows as part of the buying and selling experience. Of those, a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity and a buyer who discovers items through a social-style feed rather than direct search are not what Hotjar is typically brought in for.
What can Depop do that Hotjar cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys.

Answered from the vendors’ own pages

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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