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Automotive · head to head

KBB vs vAuto

KBB logo

KBB

Automotive

Vehicle pricing and research from Kelley Blue Book

From
Free
Rated
-
Full reviewWebsite
vAuto logo

vAuto

Automotive

The science of pricing vehicles

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only KBB has a free tier, so it costs nothing to try first.
  • Each has a real cost: KBB kBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture; vAuto pricing is not published for inventory management tools; the site directs buyers to request a demo or call for a quote
  • They diverge on capability: KBB covers Vehicle pricing, vAuto covers Live market pricing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which KBB and vAuto actually diverge.

Attributes where KBB and vAuto differ
AttributeKBBvAuto
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, AppWeb, Mobile
Founded19262005

Identical on both: user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in KBB

  • Vehicle pricing
  • Trade-in values
  • Depreciation estimates
  • Expert reviews
  • Comparisons
  • Research tools
  • Cost of ownership
  • Inventory search

Only in vAuto

  • Live market pricing
  • Inventory management
  • Stocking recommendations
  • Pricing optimization
  • Days-to-sell tracking
  • Profit analysis
  • Auction sourcing
  • Reconditioning tracking

What people use each for

The jobs each tool is most often brought in to do.

KBB

  • Dealership Managementnot vAuto
  • Service Schedulingnot vAuto
  • Inventory Managementnot vAuto
  • Sales Operationsnot vAuto
  • Customer Relationshipnot vAuto

vAuto

  • Auto dealers pricing and managing used-vehicle inventory across a dealer groupnot KBB

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

KBB

  • KBB car-values tool is free to consumers with no subscription tier, per the 27 Dec 2022 archive capture

vAuto

  • Pricing is not published for inventory management tools; the site directs buyers to request a demo or call for a quote

Pricing, plan by plan

KBB

Free
  • FreeFree
    • Vehicle values
    • Pricing data
    • Expert reviews
  • Dealer Instant Offer$299/month
    • Instant offer capability
    • Lead generation
    • Customer tools

vAuto

On request
  • Provision$undefined/month
    • Live market data
    • Pricing guidance
    • Inventory analytics
  • Stockwave$undefined/month
    • Auction sourcing
    • Profit predictions
    • Run lists
  • Complete Suite$undefined/month
    • Provision
    • Stockwave
    • iRecon

Which should you pick?

Choose KBB if

  • You need vehicle pricing.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want trade-in values.
KBB review

Choose vAuto if

  • You need live market pricing.
  • You work on Web, Mobile.
  • You also want inventory management.
vAuto review

Questions people ask

Is KBB or vAuto better?
Neither clearly leads. KBB starts at Free and vAuto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, KBB or vAuto?
KBB has a free tier; the other does not. Paid plans start at Free for KBB and On request for vAuto.
Does KBB or vAuto run on more platforms?
KBB runs on Web, Mobile, App. vAuto runs on Web, Mobile.
Can I use KBB for free?
Yes. KBB has a free tier, so you can try it without paying. vAuto starts at On request.
What is KBB best used for?
KBB is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what vAuto is typically brought in for.
What can KBB do that vAuto cannot?
KBB covers Vehicle pricing, Trade-in values, Depreciation estimates, Expert reviews. vAuto covers Live market pricing, Inventory management, Stocking recommendations, Pricing optimization.

Answered from the vendors’ own pages

vAuto: How do I get pricing for vAuto's products?

vAuto does not publish pricing on their website. You must contact their sales team by calling 877-828-8614, submitting a demo request, or using the guided demo option to discuss costs.

Source
vAuto: What products does vAuto offer?

vAuto provides ProfitTime GPS, Provision, Conquest, Stockwave, iRecon, and Intelligent Promotion tools for used and new vehicle inventory management and merchandising.

Source
vAuto: Can I try vAuto before purchasing?

vAuto offers Request a Demo and Guided Demo options to prospective customers but does not list a free trial period. Contact their sales team for trial availability.

Source
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