Softwr

Automotive · head to head

CarNow vs iATN

CarNow logo

CarNow

Automotive

Modern vehicle leasing solutions

From
$800/month
Rated
-
Full reviewWebsite
iATN logo

iATN

Automotive

Community-powered automotive technical advice

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only iATN has a free tier, so it costs nothing to try first.
  • Each has a real cost: CarNow no pricing information disclosed on website; iATN business+ tier labeled as 'Best Value' but costs $45/month, a 25% increase over Business plan at $36/month
  • They diverge on capability: CarNow covers Lease processing, iATN covers Discussion forums.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarNow and iATN actually diverge.

Attributes where CarNow and iATN differ
AttributeCarNowiATN
Starting price$800/monthFree
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Mobile, App
Founded20151996

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarNow

  • Lease processing
  • Document automation
  • Compliance management
  • Lease tracking
  • Customer portal
  • Payment processing
  • Warranty integration
  • Fleet management

Only in iATN

  • Discussion forums
  • Question posting
  • Expert responses
  • Knowledge base
  • Community profiles
  • Search functionality
  • Archives access
  • Real-time notifications

Both cover

  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

CarNow

  • Automotive dealership managementnot iATN
  • Car inventory and sales automationnot iATN

iATN

  • Automotive technician community and knowledge sharingnot CarNow
  • Technical support and peer-to-peer troubleshootingnot CarNow
  • Job listings for automotive industry positionsnot CarNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarNow

  • No pricing information disclosed on website
  • Vendor directs customers to book demo or contact support for pricing
  • Consultative sales approach suggests custom pricing based on dealership needs

iATN

  • Business+ tier labeled as 'Best Value' but costs $45/month, a 25% increase over Business plan at $36/month
  • Job posting on iATN Auto Pro Careers costs additional $50 per off-site position posting outside free Business+ allowance
  • Individual plan limited to single concurrent browser connection, restricting multi-device usage for solo accounts

Pricing, plan by plan

CarNow

$800/month
  • Starter$800/month
    • Lease processing
    • Document automation
    • Basic compliance
  • Professional$1800/month
    • Everything in Starter
    • Advanced compliance
    • Multi-location support
  • Enterprise$undefined/month
    • Everything in Professional
    • Custom integrations
    • Advanced reporting

iATN

Free
  • BasicFree
    • Participation in TechHelp
    • Forums access
    • Live chat access
  • Individual$19/month
    • Knowledge Base access for single personal user
    • Classified ad posting
    • Single concurrent browser connection
  • Business$36/month
    • Business use at one location
    • Up to 4 concurrent browser connections
    • Knowledge Base access
  • Business+$45/month
    • Up to 4 employee sub-accounts
    • Private team forum
    • $10/month discount on Identifix Direct-Hit subscription

Which should you pick?

Choose CarNow if

  • You need lease processing.
  • You work on Web, Mobile, Api.
  • You also want document automation.
CarNow review

Choose iATN if

  • You need discussion forums.
  • You want to start without paying.
  • You work on Web, Mobile, App.
  • You also want question posting.
iATN review

Questions people ask

Is CarNow or iATN better?
Neither clearly leads. CarNow starts at $800/month and iATN at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarNow or iATN?
iATN has a free tier; the other does not. Paid plans start at $800/month for CarNow and Free for iATN.
Does CarNow or iATN run on more platforms?
CarNow runs on Web, Mobile, Api. iATN runs on Web, Mobile, App.
Can I use iATN for free?
Yes. iATN has a free tier, so you can try it without paying. CarNow starts at $800/month.
What is CarNow best used for?
CarNow is most often used for automotive dealership management, car inventory and sales automation. Of those, automotive dealership management and car inventory and sales automation are not what iATN is typically brought in for.
What can CarNow do that iATN cannot?
CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. iATN covers Discussion forums, Question posting, Expert responses, Knowledge base. Both handle SSL encryption.

Answered from the vendors’ own pages

CarNow: How much does CarNow cost?

CarNow does not publish pricing on its website. To receive pricing information, you must book a demo or contact support at 877-882-5353 or [email protected].

Source
iATN: How much does iATN membership cost?

Free Basic plan with TechHelp and forums. Individual at $19/month for one user, Business at $36/month for one location with up to 4 concurrent connections, Business+ at $45/month for up to 4 employee sub-accounts.

Source
CarNow: Does CarNow offer different pricing tiers?

CarNow's pricing model is not publicly disclosed, but the vendor's consultative approach suggests pricing is customized based on individual dealership size, location, and specific requirements.

Source
iATN: What are the concurrent connection limits for different iATN tiers?

Individual plan supports 1 concurrent browser connection. Business and Business+ plans allow up to 4 concurrent browser connections from one location.

Source
CarNow: Can I request a free trial of CarNow?

CarNow encourages booking a demo to see the platform in action, but trial terms and conditions are not specified on the public website.

Source
iATN: Does iATN Business+ include a discount on other services?

Business+ members receive a $10/month discount on Identifix Direct-Hit subscription, equaling $120 annual savings.

Source
iATN: How much does it cost to post a job on iATN?

Job posting on iATN Auto Pro Careers is free for Business and Business+ members posting on-site positions (one per 30 days for Business; multiple for Business+). Off-site positions cost $50 per job posting.

Source
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