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Software · head to head

CrowdTangle vs Muck Rack

C

CrowdTangle

Software

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Muck Rack no pricing is published, and every quote is prepared individually
  • They diverge on capability: CrowdTangle covers Social listening, Muck Rack covers Media database.

Where they differ

Only the attributes on which CrowdTangle and Muck Rack actually diverge.

Attributes where CrowdTangle and Muck Rack differ
AttributeCrowdTangleMuck Rack
Pricing modelquotesubscription
PlatformsWebWeb, Browser-extension
Founded20112009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Muck Rack
  • Social listeningnot Muck Rack
  • Competitor analysisnot Muck Rack
  • Trend identificationnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot CrowdTangle
  • Monitoring coverage and measuring PR resultsnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is CrowdTangle or Muck Rack better?
Neither clearly leads. CrowdTangle starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Muck Rack?
CrowdTangle starts at On request and Muck Rack at On request.
Does CrowdTangle or Muck Rack run on more platforms?
CrowdTangle runs on Web. Muck Rack runs on Web, Browser-extension.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Muck Rack is typically brought in for.
What can CrowdTangle do that Muck Rack cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.
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