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Software · head to head

Cision vs CrowdTangle

Cision logo

Cision

Software

The complete PR and earned media platform

From
On request
Rated
-
Full reviewWebsite
C

CrowdTangle

Software

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Cision covers Media monitoring, CrowdTangle covers Social listening.

Where they differ

Only the attributes on which Cision and CrowdTangle actually diverge.

Attributes where Cision and CrowdTangle differ
AttributeCisionCrowdTangle
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
Founded18672011

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cision

  • Media monitoring
  • PR Newswire distribution
  • Media database
  • Analytics & reporting
  • Influencer identification
  • Salesforce
  • Google Analytics
  • Slack

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cision

  • Press release distributionnot CrowdTangle
  • Media monitoringnot CrowdTangle
  • PR measurementnot CrowdTangle
  • Media outreachnot CrowdTangle
  • Crisis communicationsnot CrowdTangle

CrowdTangle

  • Viral content trackingnot Cision
  • Social listeningnot Cision
  • Competitor analysisnot Cision
  • Trend identificationnot Cision

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cision

Nothing recorded yet. See the Cision review.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Pricing, plan by plan

Cision

On request
  • Cision Communications CloudFree
    • Media monitoring
    • Media database
    • PR analytics
  • EnterpriseFree
    • Full platform access
    • PR Newswire distribution
    • Custom integrations

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Which should you pick?

Choose Cision if

  • You need media monitoring.
  • You work on Web, Ios, Android.
  • You also want pr newswire distribution.
Cision review

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Questions people ask

Is Cision or CrowdTangle better?
Neither clearly leads. Cision starts at On request and CrowdTangle at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cision or CrowdTangle?
Cision starts at On request and CrowdTangle at On request.
Does Cision or CrowdTangle run on more platforms?
Cision runs on Web, Ios, Android. CrowdTangle runs on Web.
What is Cision best used for?
Cision is most often used for press release distribution, media monitoring, pr measurement, media outreach. Of those, press release distribution and media monitoring are not what CrowdTangle is typically brought in for.
What can Cision do that CrowdTangle cannot?
Cision covers Media monitoring, PR Newswire distribution, Media database, Analytics & reporting. CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Both handle Web support.
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