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News & Media · head to head

CrowdTangle vs Prowly

C

CrowdTangle

News & Media

Social media insights and content monitoring platform

From
On request
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News & Media

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CrowdTangle crowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements; Prowly the vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
  • They diverge on capability: CrowdTangle covers Social listening, Prowly covers Media database.

Where they differ

Only the attributes on which CrowdTangle and Prowly actually diverge.

Attributes where CrowdTangle and Prowly differ
AttributeCrowdTangleProwly
Pricing modelquotesubscription
Founded20112013

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CrowdTangle

  • Social listening
  • Viral content tracking
  • Competitor monitoring
  • Brand mention tracking
  • Trending alerts
  • Custom dashboards
  • Team collaboration
  • Report generation

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Google Analytics
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CrowdTangle

  • Viral content trackingnot Prowly
  • Social listeningnot Prowly
  • Competitor analysisnot Prowly
  • Trend identificationnot Prowly

Prowly

  • Media outreachnot CrowdTangle
  • Press release creationnot CrowdTangle
  • Journalist discoverynot CrowdTangle
  • PR measurementnot CrowdTangle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CrowdTangle

  • CrowdTangle was retired by Meta on 14 August 2024, per Meta's own transparency page (Internet Archive capture, 12 December 2024), with Meta Content Library and Content Library API offered as replacements

Prowly

  • The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered

Pricing, plan by plan

CrowdTangle

On request
  • Custom Plan$undefined/custom
    • Social monitoring
    • Competitor analysis
    • Trending content tracking

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose CrowdTangle if

  • You need social listening.
  • You also want viral content tracking.
CrowdTangle review

Choose Prowly if

  • You need media database.
  • You also want press release builder.
Prowly review

Questions people ask

Is CrowdTangle or Prowly better?
Neither clearly leads. CrowdTangle starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CrowdTangle or Prowly?
CrowdTangle starts at On request and Prowly at On request.
Does CrowdTangle or Prowly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is CrowdTangle best used for?
CrowdTangle is most often used for viral content tracking, social listening, competitor analysis, trend identification. Of those, viral content tracking and social listening are not what Prowly is typically brought in for.
What can CrowdTangle do that Prowly cannot?
CrowdTangle covers Social listening, Viral content tracking, Competitor monitoring, Brand mention tracking. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Web support.
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Related pages

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