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Marketing · head to head

Instapage vs Supermetrics

Instapage logo

Instapage

Marketing

Enterprise landing page platform with AI and experimentation.

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Instapage and Supermetrics actually diverge.

Attributes where Instapage and Supermetrics differ
AttributeInstapageSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Mobile, APIWeb, Google-sheets, Data-studio, Excel, Api
FoundedUnknown2010

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instapage

Nothing recorded that Supermetrics does not also cover.

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Supermetrics
  • SaaS companies optimising customer acquisition landing pagesnot Supermetrics
  • Marketing agencies managing multiple client campaignsnot Supermetrics
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Supermetrics
  • Organisations requiring deep personalisation and heatmap analyticsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Instapage
  • Loading advertising data into BigQuery or Snowflake for reportingnot Instapage
  • Automating recurring client marketing reports at an agencynot Instapage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$undefined/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Instapage or Supermetrics better?
Neither clearly leads. Instapage starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instapage or Supermetrics?
Instapage has a free tier; the other does not. Paid plans start at Free for Instapage and €49/month for Supermetrics.
Does Instapage or Supermetrics run on more platforms?
Instapage runs on Web, Mobile, API. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Instapage best used for?
Instapage is most often used for enterprise marketing teams running large-scale ad campaigns requiring detailed analytics, saas companies optimising customer acquisition landing pages, marketing agencies managing multiple client campaigns, teams requiring server-side a/b testing and ai-driven experimentation. Of those, enterprise marketing teams running large-scale ad campaigns requiring detailed analytics and saas companies optimising customer acquisition landing pages are not what Supermetrics is typically brought in for.
What can Instapage do that Supermetrics cannot?
Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
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