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Marketing · head to head

Adobe Analytics vs Cognito Forms

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Cognito Forms individual free plan caps at 100 entries per month and 1 user

Where they differ

Only the attributes on which Adobe Analytics and Cognito Forms actually diverge.

Attributes where Adobe Analytics and Cognito Forms differ
AttributeAdobe AnalyticsCognito Forms
Starting price$5000/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSurveys
Founded1982Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Cognito Forms

Nothing recorded that Adobe Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Cognito Forms
  • Marketing optimizationnot Cognito Forms
  • Customer insightsnot Cognito Forms

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot Adobe Analytics
  • Creating multi-step approval workflows for contract signingnot Adobe Analytics
  • Collecting payments inline within customer intake formsnot Adobe Analytics
  • Routing applications automatically based on responsesnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Questions people ask

Is Adobe Analytics or Cognito Forms better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Cognito Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Cognito Forms?
Cognito Forms has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Cognito Forms.
Does Adobe Analytics or Cognito Forms run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Cognito Forms runs on Web.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Cognito Forms is typically brought in for.
What can Adobe Analytics do that Cognito Forms cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics.

Answered from the vendors’ own pages

Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
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