CRM · head to head
Cloze vs UJET

UJET
Customer Support
Mobile-first cloud contact centre that publishes per-seat list prices and runs on Google Cloud
- From
- $65/month
- Free plan
- No
The short version
- Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; UJET the published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
- They diverge on capability: Cloze covers Contact management, UJET covers Smartphone-native channels.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Cloze and UJET actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cloze
- Contact management
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Gmail
- Outlook
Only in UJET
- Smartphone-native channels
- Omnichannel routing
- Google CCAI integration
- Agent workspace
- Biometric and device authentication
- Co-browse
- Outbound dialler
- Workforce management add-on
What people use each for
The jobs each tool is most often brought in to do.
Cloze
- CRM that builds contact records automatically from email and calendarnot UJET
- Tracking relationships and follow ups without manual data entrynot UJET
UJET
- A consumer app company whose support cases are resolved faster when the customer can attach a photo or screen recording from the phone they are already holdingnot Cloze
- A Google Cloud shop that wants Dialogflow CX bots and a contact centre on the same platform without stitching two vendors togethernot Cloze
- A retail or utilities contact centre that needs verified caller identity without knowledge-based authentication questionsnot Cloze
- A support organisation of 100 to 600 seats that wants a published per-seat list price to benchmark against a Genesys or NICE renewal quotenot Cloze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
UJET
- The published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
- Workforce management is a 30 USD per seat add-on rather than a platform capability, so a contact centre buying UJET for its full stack pays roughly a third again on top of the Pro rate before any AI.
- UJET supplies the technology behind Google Cloud Contact Center AI Platform while Google simultaneously expands its own Customer Engagement Suite, a partner-competitor overlap that analysts have publicly warned could cannibalise UJET, and it introduces roadmap risk into a multi-year contract.
- The smartphone-native premise only pays off if your customers actually contact you from a mobile app you control; organisations whose volume arrives by inbound telephone number from landlines and desktop web get little benefit from the differentiating features.
- UJET is materially smaller than NICE, Genesys and Five9, so the partner and consultancy ecosystem for complex integrations, custom reporting and specialist routing design is thinner, and niche requirements more often become professional services line items.
- UJET sold its own professional services business unit to Onix in July 2025, so implementation and services delivery on a new contract may run through a third party rather than the vendor itself, which changes who is accountable when a deployment slips.
Pricing, plan by plan
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
UJET
$65/month- Basic$65/month
- Voice
- Agent workspace
- Standard routing
- Digital$69/month
- Digital channels
- Agent workspace
- Routing
- Pro$99/month
- Everything in Basic
- Advanced routing
- Advanced reporting
- Enterprise$120/month
- Everything in Pro
- Enterprise security controls
- SSO
Which should you pick?
Choose Cloze if
- You need contact management.
- You work on Web, Ios, Android.
- You also want communication history.
Choose UJET if
- You need smartphone-native channels.
- You work on Web, iOS, Android, API.
- You also want omnichannel routing.
Questions people ask
- Is Cloze or UJET better?
- Neither clearly leads. Cloze starts at $50/month and UJET at $65/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cloze or UJET?
- Cloze starts at $50/month and UJET at $65/month.
- Does Cloze or UJET run on more platforms?
- Cloze runs on Web, Ios, Android. UJET runs on Web, iOS, Android, API.
- What is Cloze best used for?
- Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what UJET is typically brought in for.
- What can Cloze do that UJET cannot?
- Cloze covers Contact management, Communication history, Relationship insights, Task management. UJET covers Smartphone-native channels, Omnichannel routing, Google CCAI integration, Agent workspace.
Answered from the vendors’ own pages
Cloze: Does Cloze offer a free trial?
Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.
SourceUJET: Is UJET the same product as Google Cloud Contact Center AI Platform?
Effectively yes at the platform layer. Google resells UJET technology under its own brand, which is why Dialogflow integration is native rather than bolted on.
Cloze: What is the difference between monthly and annual billing at Cloze?
Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.
SourceUJET: What does a realistic omnichannel seat cost?
Add the channel add-ons to the tier price. Pro at 99 USD plus chat, email, SMS and social at 10 USD each is 139 USD per seat per month before any AI or workforce management.
Cloze: What does Cloze's Business Platinum plan cost?
Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.
SourceUJET: Does UJET include workforce management?
No. It is a separate add-on at 30 USD per user per month, so many buyers pair UJET with a dedicated WFM tool instead.
Cloze: Does Cloze offer team collaboration features?
Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.
SourceUJET: How large a contact centre does it suit?
It is realistic from roughly 50 seats upward, and most commonly deployed in the 100 to 600 seat range rather than at several-thousand-seat scale.
Cloze: Does Cloze offer additional services beyond standard plans?
Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.
SourceRelated pages
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