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CRM · head to head

Folk vs UJET

Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Free plan
Yes
UJET logo

UJET

Customer Support

Mobile-first cloud contact centre that publishes per-seat list prices and runs on Google Cloud

From
$65/month
Free plan
No

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; UJET the published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
  • They diverge on capability: Folk covers Contact management, UJET covers Smartphone-native channels.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Folk and UJET actually diverge.

Attributes where Folk and UJET differ
AttributeFolkUJET
Starting priceFree$65/month
Pricing modelUnknownPer user per month
Free tierYesNo
PlatformsWebWeb, iOS, Android, API
CategoryCRMCustomer Support
Founded2020Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Only in UJET

  • Smartphone-native channels
  • Omnichannel routing
  • Google CCAI integration
  • Agent workspace
  • Biometric and device authentication
  • Co-browse
  • Outbound dialler
  • Workforce management add-on

What people use each for

The jobs each tool is most often brought in to do.

Folk

  • Contact managementnot UJET
  • Sales outreachnot UJET
  • Networkingnot UJET
  • Recruitmentnot UJET
  • Investor relationsnot UJET

UJET

  • A consumer app company whose support cases are resolved faster when the customer can attach a photo or screen recording from the phone they are already holdingnot Folk
  • A Google Cloud shop that wants Dialogflow CX bots and a contact centre on the same platform without stitching two vendors togethernot Folk
  • A retail or utilities contact centre that needs verified caller identity without knowledge-based authentication questionsnot Folk
  • A support organisation of 100 to 600 seats that wants a published per-seat list price to benchmark against a Genesys or NICE renewal quotenot Folk

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

UJET

  • The published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
  • Workforce management is a 30 USD per seat add-on rather than a platform capability, so a contact centre buying UJET for its full stack pays roughly a third again on top of the Pro rate before any AI.
  • UJET supplies the technology behind Google Cloud Contact Center AI Platform while Google simultaneously expands its own Customer Engagement Suite, a partner-competitor overlap that analysts have publicly warned could cannibalise UJET, and it introduces roadmap risk into a multi-year contract.
  • The smartphone-native premise only pays off if your customers actually contact you from a mobile app you control; organisations whose volume arrives by inbound telephone number from landlines and desktop web get little benefit from the differentiating features.
  • UJET is materially smaller than NICE, Genesys and Five9, so the partner and consultancy ecosystem for complex integrations, custom reporting and specialist routing design is thinner, and niche requirements more often become professional services line items.
  • UJET sold its own professional services business unit to Onix in July 2025, so implementation and services delivery on a new contract may run through a third party rather than the vendor itself, which changes who is accountable when a deployment slips.

Pricing, plan by plan

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

UJET

$65/month
  • Basic$65/month
    • Voice
    • Agent workspace
    • Standard routing
  • Digital$69/month
    • Digital channels
    • Agent workspace
    • Routing
  • Pro$99/month
    • Everything in Basic
    • Advanced routing
    • Advanced reporting
  • Enterprise$120/month
    • Everything in Pro
    • Enterprise security controls
    • SSO

Which should you pick?

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.

Choose UJET if

  • You need smartphone-native channels.
  • You work on Web, iOS, Android, API.
  • You also want omnichannel routing.

Questions people ask

Is Folk or UJET better?
Neither clearly leads. Folk starts at Free and UJET at $65/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Folk or UJET?
Folk has a free tier; the other does not. Paid plans start at Free for Folk and $65/month for UJET.
Does Folk or UJET run on more platforms?
Folk runs on Web. UJET runs on Web, iOS, Android, API.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. UJET starts at $65/month.
What is Folk best used for?
Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what UJET is typically brought in for.
What can Folk do that UJET cannot?
Folk covers Contact management, Email tracking, Mail merge, Chrome extension. UJET covers Smartphone-native channels, Omnichannel routing, Google CCAI integration, Agent workspace.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
UJET: Is UJET the same product as Google Cloud Contact Center AI Platform?

Effectively yes at the platform layer. Google resells UJET technology under its own brand, which is why Dialogflow integration is native rather than bolted on.

Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
UJET: What does a realistic omnichannel seat cost?

Add the channel add-ons to the tier price. Pro at 99 USD plus chat, email, SMS and social at 10 USD each is 139 USD per seat per month before any AI or workforce management.

Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
UJET: Does UJET include workforce management?

No. It is a separate add-on at 30 USD per user per month, so many buyers pair UJET with a dedicated WFM tool instead.

Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
UJET: How large a contact centre does it suit?

It is realistic from roughly 50 seats upward, and most commonly deployed in the 100 to 600 seat range rather than at several-thousand-seat scale.

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