Marketing · alternatives
Alternatives to CleverTap
22 marketing tools sit alongside CleverTap in this directory. Below is what separates each from CleverTap on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 3
- Cheaper to start
- -
- CleverTap starts at
- On request
Why people look past CleverTap
Only what the record supports. Each point below is a figure on the CleverTap entry measured against the tools listed beside it.
There is no free tier
The record for CleverTap carries no free tier, so evaluating it means paying first. 3 of the 22 alternatives below can be used without paying.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Customer engagement platform built for the modern marketer
Priced and rated the same as CleverTap on the figures we hold. The difference, if there is one, is in the feature records.
Essential solutions to help your growing teams build and retain customers
Priced and rated the same as CleverTap on the figures we hold. The difference, if there is one, is in the feature records.
Data-driven messaging for teams getting started, scaling and beyond
- Publishes an entry price of $15/month, where CleverTap does not.
- Sold on a subscription model rather than quote.
- 4 tiers to CleverTap's 3.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; CleverTap cannot.
- Sold on a Open source, no licence fee model rather than quote.
- 2 tiers to CleverTap's 3.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; CleverTap cannot.
- Publishes an entry price of Free, where CleverTap does not.
- Sold on a Per month by event count model rather than quote.
- 4 tiers to CleverTap's 3.
A/B testing for Google Analytics
- Can be used without paying; CleverTap cannot.
- Publishes an entry price of Free, where CleverTap does not.
- Sold on a freemium model rather than quote.
- 1 tier to CleverTap's 3.
Every CleverTap alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| CleverTap (this page) | On request | Quote | 3 | |
| BrazeDeeper journey orchestration and a larger North American partner ecosystem, at profile-based pricing | On request | Quote | 3 | vs CleverTap |
| MoEngageSimilar mobile-first positioning and regional focus, often quoted lower for the same user counts | On request | Quote | - | vs CleverTap |
| Customer.ioBetter fit when the lifecycle is email-led and you want data-warehouse-driven segmentation | $15/month | Subscription | 4 | vs CleverTap |
| Mautic | Free | Open source, no licence fee | 2 | vs CleverTap |
| Umami | Free | Per month by event count | 4 | vs CleverTap |
| Google Optimize | Free | Freemium | 1 | vs CleverTap |
| Swydo | €69/month | Per month by data source count | 1 | vs CleverTap |
| Onclusive | On request | Quote | 1 | vs CleverTap |
| Roxhill | On request | Quote | 4 | vs CleverTap |
| Wunderkind | On request | Quote | 2 | vs CleverTap |
| Invoca | On request | Quote | 5 | vs CleverTap |
| WebEngage | On request | Quote | 1 | vs CleverTap |
| Postscript | $49/month | Per month plus per message sent | 4 | vs CleverTap |
| Bloomreach | On request | Quote | 2 | vs CleverTap |
| Netcore Cloud | On request | Quote | 3 | vs CleverTap |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs CleverTap |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs CleverTap |
| Insider | On request | Quote | 1 | vs CleverTap |
| Optimove | On request | Quote | 1 | vs CleverTap |
| Octoboard | €25/month | Per month by connected client count | 1 | vs CleverTap |
| Freshpaint | On request | Quote | 3 | vs CleverTap |
| Madgicx | $49/month | Usage-based | 2 | vs CleverTap |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the CleverTap badges page.
Cheaper ways to solve the same problem
Free to start (3)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Mautic , Free
- Umami , Free
- Google Optimize , Free
What you would be giving up
CleverTap is most often brought in for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If CleverTap is broadly right and the question is cost, the CleverTap pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
CleverTap runs on web, ios, android, rest api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about CleverTap alternatives
- What are the main alternatives to CleverTap?
- 22 other marketing tools are listed in this directory, led by Braze, MoEngage, Customer.io, Mautic. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to CleverTap?
- 3 of the alternatives listed here can be used without paying: Mautic, Umami, Google Optimize.
- Why do people look for an alternative to CleverTap?
- On the figures on record, one thing stands out: there is no free tier. Each is set out with the numbers behind it above.
- What would I give up by switching from CleverTap?
- CleverTap is most often brought in for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to CleverTap?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these CleverTap alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare CleverTap against one of these directly?
- Every alternative below has a side-by-side page against CleverTap covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 22 tools beside CleverTap. The category page lists the rest of the catalogue as it grows.