Marketing · pricing
CleverTap pricing
CleverTap publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, CleverTap pricing is on request across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 3
- Free tier
- Not on record
CleverTap plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Essentials | On request | 3 | Entry tier |
| Advanced | On request | 3 | Priced on request |
| Cutting Edge | On request | 3 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Essentials
On requestThe entry tier. It covers billed on monthly active users rather than stored profiles, push, in-app and web messaging, standard segmentation and analytics.
Advanced
On requestOver Essentials, this tier adds:
- Adds email, SMS and WhatsApp channels
- Journey orchestration and experiments
- Higher event and MAU allowances
Cutting Edge
On requestOver Advanced, this tier adds:
- Full AI and personalisation modules
- Extended data retention
- Dedicated technical account management
What the product covers
The full CleverTap feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Cross-channel journeys
- Product analytics
- TesseractDB
- Clever.AI
- Experiments
- Web and app personalisation
People bring CleverTap in for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. If that is not the job you are buying for, the alternatives to CleverTap are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| CleverTap (this page) | On request | quote | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs CleverTap |
| Onclusive | On request | quote | - | vs CleverTap |
| Roxhill | On request | quote | - | vs CleverTap |
| Bloomreach | On request | quote | - | vs CleverTap |
| Invoca | On request | quote | - | vs CleverTap |
| Insider | On request | quote | - | vs CleverTap |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the CleverTap badges page.
Before you pay for CleverTap
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare CleverTap against the tools that do have one before committing.
CleverTap runs on web, ios, android, rest api, and is published by CleverTap of Mountain View, California, United States. The full record is on the CleverTap review, and the rest of the category is under best marketing tools.
CleverTap pricing questions
- How much does CleverTap cost?
- CleverTap publishes 3 tiers, from On request for Essentials up to On request for Cutting Edge. The cheapest paid tier is On request.
- Does CleverTap have a free plan?
- Not on the record we hold: CleverTap is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Essentials and Advanced on CleverTap?
- Advanced costs On request against On request, and adds adds email, sms and whatsapp channels, journey orchestration and experiments, higher event and mau allowances.
- What am I actually paying for with CleverTap?
- The record lists 6 features across 1 area: other. In practice it is brought in for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it.
- Does CleverTap charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these CleverTap prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare CleverTap against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with CleverTap covering price, platforms and features.