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Marketing · head to head

CleverTap vs Microsoft Clarity

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Rated
-
Full reviewWebsite
Microsoft Clarity logo

Microsoft Clarity

Marketing

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft Clarity has a free tier, so it costs nothing to try first.
  • Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CleverTap and Microsoft Clarity actually diverge.

Attributes where CleverTap and Microsoft Clarity differ
AttributeCleverTapMicrosoft Clarity
Starting priceOn requestFree
Pricing modelquotefree
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in Microsoft Clarity

Nothing recorded that CleverTap does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Microsoft Clarity
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Microsoft Clarity
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Microsoft Clarity
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Microsoft Clarity

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot CleverTap
  • E-commerce sites optimising product discovery and purchase flowsnot CleverTap
  • Content websites understanding reading patterns and article engagementnot CleverTap
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot CleverTap
  • B2B platforms optimising onboarding and feature discoverynot CleverTap
  • Agencies and consultants providing UX analysis to clients free of chargenot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

Pricing, plan by plan

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Questions people ask

Is CleverTap or Microsoft Clarity better?
Neither clearly leads. CleverTap starts at On request and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or Microsoft Clarity?
Microsoft Clarity has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Microsoft Clarity.
Does CleverTap or Microsoft Clarity run on more platforms?
CleverTap runs on Web, iOS, Android, REST API. Microsoft Clarity runs on Web, iOS, Android.
Can I use Microsoft Clarity for free?
Yes. Microsoft Clarity has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Microsoft Clarity is typically brought in for.
What can CleverTap do that Microsoft Clarity cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
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