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Marketing · head to head

CleverTap vs Tally

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Free plan
No
Full reviewWebsite
Tally logo

Tally

Surveys

Form builder with unlimited forms and responses on the free plan, edited like a text document

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Tally has a free tier, so it costs nothing to try first.
  • Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; Tally built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • They diverge on capability: CleverTap covers Cross-channel journeys, Tally covers Document-style editor.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CleverTap and Tally actually diverge.

Attributes where CleverTap and Tally differ
AttributeCleverTapTally
Starting priceOn requestFree
Pricing modelquoteFree tier, paid for branding and team features
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in Tally

  • Document-style editor
  • Unlimited free responses
  • Conditional logic and calculations
  • Payment collection
  • Notion and Airtable sync
  • Custom domains

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Tally
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Tally
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Tally
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Tally

Tally

  • A startup collecting waitlist or beta signups that will grow well past a free response cap elsewherenot CleverTap
  • A small team that wants form submissions landing directly in Notion or Airtablenot CleverTap
  • A charity or community group running a public consultation with no software budgetnot CleverTap
  • A quick internal request or intake form that needs to exist within the hournot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

Tally

  • Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • There is no offline data collection, which rules it out for field research or events without reliable connectivity.
  • The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
  • Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
  • Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.

Pricing, plan by plan

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Tally

Free
  • FreeFree
    • Unlimited forms, questions and responses
    • Conditional logic, calculations and file uploads
    • Integrations including Notion, Google Sheets and webhooks
  • Tally Pro$29/month
    • Remove Tally branding
    • Custom domains and form redirects
    • Team workspaces and collaboration

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Choose Tally if

  • You need document-style editor.
  • You want to start without paying.
  • You also want unlimited free responses.
Tally review

Questions people ask

Is CleverTap or Tally better?
Neither clearly leads. CleverTap starts at On request and Tally at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or Tally?
Tally has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Tally.
Does CleverTap or Tally run on more platforms?
CleverTap runs on Web, iOS, Android, REST API. Tally runs on Web.
Can I use Tally for free?
Yes. Tally has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Tally is typically brought in for.
What can CleverTap do that Tally cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI. Tally covers Document-style editor, Unlimited free responses, Conditional logic and calculations, Payment collection.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

Tally: Is the free plan really unlimited?

Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.

CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

Tally: Is Tally suitable for research surveys?

Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.

CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Tally: Is it GDPR compliant?

Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.

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