Software · head to head
CARFAX for Dealers vs CarNow
The short version
- Each has a real cost: CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.; CarNow pricing is not published on the site; the vendor requires contacting sales by phone or email for a quote
- They diverge on capability: CARFAX for Dealers covers Vehicle history reports, CarNow covers Lease processing.
Where they differ
Only the attributes on which CARFAX for Dealers and CarNow actually diverge.
| Attribute | CARFAX for Dealers | CarNow |
|---|---|---|
| Starting price | On request | $800/month |
| Founded | 1984 | 2015 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CARFAX for Dealers
- Vehicle history reports
- Service history
- Accident history
- 1-Owner finder
- CARFAX listings
- Service retention
- Dealer website tools
- Customer leads
Only in CarNow
- Lease processing
- Document automation
- Compliance management
- Lease tracking
- Customer portal
- Payment processing
- Warranty integration
- Fleet management
Both cover
- DMS systems
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
CARFAX for Dealers
- Vehicle historynot CarNow
- Customer trustnot CarNow
- Inventory merchandisingnot CarNow
- Service retentionnot CarNow
- Lead generationnot CarNow
CarNow
- Auto dealerships managing digital retailing, leasing compliance, and online-to-in-store customer handoffnot CARFAX for Dealers
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CARFAX for Dealers
- The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.
CarNow
- Pricing is not published on the site; the vendor requires contacting sales by phone or email for a quote
Pricing, plan by plan
CARFAX for Dealers
On request- Basic$undefined/month
- Vehicle history reports
- Inventory listings
- Dealer website badge
- Advantage$undefined/month
- Everything in Basic
- CARFAX Hot Listings
- Service retention tools
- Advantage Plus$undefined/month
- Everything in Advantage
- Snap report
- 1-owner leads
CarNow
$800/month- Starter$800/month
- Lease processing
- Document automation
- Basic compliance
- Professional$1800/month
- Everything in Starter
- Advanced compliance
- Multi-location support
- Enterprise$undefined/month
- Everything in Professional
- Custom integrations
- Advanced reporting
Which should you pick?
Choose CARFAX for Dealers if
- You need vehicle history reports.
- You work on Web, Mobile, Api.
- You also want service history.
Choose CarNow if
- You need lease processing.
- You work on Web, Mobile, Api.
- You also want document automation.
Questions people ask
- Is CARFAX for Dealers or CarNow better?
- Neither clearly leads. CARFAX for Dealers starts at On request and CarNow at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CARFAX for Dealers or CarNow?
- CARFAX for Dealers starts at On request and CarNow at $800/month.
- Does CARFAX for Dealers or CarNow run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- What is CARFAX for Dealers best used for?
- CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what CarNow is typically brought in for.
- What can CARFAX for Dealers do that CarNow cannot?
- CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. CarNow covers Lease processing, Document automation, Compliance management, Lease tracking. Both handle DMS systems, Data encryption.
Related pages
More on CARFAX for Dealers
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