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Social Media · head to head

Brand24 vs Roxhill

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • They diverge on capability: Brand24 covers Mention monitoring, Roxhill covers Journalist database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Roxhill actually diverge.

Attributes where Brand24 and Roxhill differ
AttributeBrand24Roxhill
Starting price$199/monthOn request
Pricing modelPer month by mention volumequote
CategorySocial MediaMarketing

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Roxhill
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Roxhill
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Roxhill
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Roxhill

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Brand24
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Brand24
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Brand24
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Questions people ask

Is Brand24 or Roxhill better?
Neither clearly leads. Brand24 starts at $199/month and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Roxhill?
Brand24 starts at $199/month and Roxhill at On request.
Does Brand24 or Roxhill run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Roxhill is typically brought in for.
What can Brand24 do that Roxhill cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

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