Marketing · alternatives
Alternatives to Roxhill
22 marketing tools sit alongside Roxhill in this directory. Below is what separates each from Roxhill on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 3
- Cheaper to start
- -
- Roxhill starts at
- On request
Why people look past Roxhill
Only what the record supports. Each point below is a figure on the Roxhill entry measured against the tools listed beside it.
There is no free tier
The record for Roxhill carries no free tier, so evaluating it means paying first. 3 of the 22 alternatives below can be used without paying.
Cost climbs steeply across the tiers
Roxhill publishes 4 tiers, from On request up to On request. Teams that outgrow the entry plan can find the next rung a large step, the Roxhill pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
The complete PR and earned media platform
- Sold on a subscription model rather than quote.
- 2 tiers to Roxhill's 4.
PR software to tell your story and track results
- Sold on a subscription model rather than quote.
- 3 tiers to Roxhill's 4.
The new standard in PR software
- Sold on a subscription model rather than quote.
- 2 tiers to Roxhill's 4.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; Roxhill cannot.
- Sold on a Open source, no licence fee model rather than quote.
- 2 tiers to Roxhill's 4.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; Roxhill cannot.
- Publishes an entry price of Free, where Roxhill does not.
- Sold on a Per month by event count model rather than quote.
A/B testing for Google Analytics
- Can be used without paying; Roxhill cannot.
- Publishes an entry price of Free, where Roxhill does not.
- Sold on a freemium model rather than quote.
- 1 tier to Roxhill's 4.
Every Roxhill alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Roxhill (this page) | On request | Quote | 4 | |
| CisionCision is the choice when you need genuine global journalist coverage rather than UK depth, at a correspondingly higher price. | On request | Subscription | 2 | vs Roxhill |
| ProwlyProwly is cheaper, self-serve and publishes its pricing, which suits smaller teams unwilling to commit annually. | On request | Subscription | 3 | vs Roxhill |
| Muck RackMuck Rack has stronger US journalist coverage and better search, and is the natural counterpart if you run transatlantic PR. | On request | Subscription | 2 | vs Roxhill |
| Mautic | Free | Open source, no licence fee | 2 | vs Roxhill |
| Umami | Free | Per month by event count | 4 | vs Roxhill |
| Google Optimize | Free | Freemium | 1 | vs Roxhill |
| Swydo | €69/month | Per month by data source count | 1 | vs Roxhill |
| Onclusive | On request | Quote | 1 | vs Roxhill |
| Wunderkind | On request | Quote | 2 | vs Roxhill |
| Invoca | On request | Quote | 5 | vs Roxhill |
| WebEngage | On request | Quote | 1 | vs Roxhill |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Roxhill |
| Bloomreach | On request | Quote | 2 | vs Roxhill |
| Netcore Cloud | On request | Quote | 3 | vs Roxhill |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Roxhill |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Roxhill |
| CleverTap | On request | Quote | 3 | vs Roxhill |
| Insider | On request | Quote | 1 | vs Roxhill |
| Optimove | On request | Quote | 1 | vs Roxhill |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Roxhill |
| Freshpaint | On request | Quote | 3 | vs Roxhill |
| Madgicx | $49/month | Usage-based | 2 | vs Roxhill |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Roxhill badges page.
Cheaper ways to solve the same problem
Free to start (3)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Mautic , Free
- Umami , Free
- Google Optimize , Free
What you would be giving up
Roxhill is most often brought in for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Roxhill is broadly right and the question is cost, the Roxhill pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Roxhill runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Roxhill alternatives
- What are the main alternatives to Roxhill?
- 22 other marketing tools are listed in this directory, led by Cision, Prowly, Muck Rack, Mautic. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Roxhill?
- 3 of the alternatives listed here can be used without paying: Mautic, Umami, Google Optimize.
- Why do people look for an alternative to Roxhill?
- On the figures on record, 2 things stand out: there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from Roxhill?
- Roxhill is most often brought in for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Roxhill?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Roxhill alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Roxhill against one of these directly?
- Every alternative below has a side-by-side page against Roxhill covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 22 tools beside Roxhill. The category page lists the rest of the catalogue as it grows.