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Social Media · head to head

Brand24 vs BuzzSumo

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
BuzzSumo logo

BuzzSumo

Content Creation

Content research and media outreach platform for trends, mentions, and influencer discovery

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; BuzzSumo entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
  • They diverge on capability: Brand24 covers Mention monitoring, BuzzSumo covers Content Analyzer.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and BuzzSumo actually diverge.

Attributes where Brand24 and BuzzSumo differ
AttributeBrand24BuzzSumo
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, Androidweb
CategorySocial MediaContent Creation

Identical on both: starting price ($199/month), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in BuzzSumo

  • Content Analyzer
  • Trending Feeds
  • Question Analyzer
  • Media database and outreach
  • Coverage reports
  • Alerts

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot BuzzSumo
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot BuzzSumo
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot BuzzSumo
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot BuzzSumo

BuzzSumo

  • Finding trending content topics before writing new articlesnot Brand24
  • PR teams pitching journalists via the media databasenot Brand24
  • Tracking brand and competitor mentions across the webnot Brand24
  • Analyzing which existing content earns the most engagementnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

BuzzSumo

  • Entry-level Content Creation plan is limited to a single user and just 2 alerts, forcing teams onto the pricier PR & Comms tier.
  • Enterprise-only annual billing means the top tier is not available on flexible monthly terms.
  • Media database and PR outreach features are withheld from the base plan, so pure content-research buyers still pay for a PR-oriented tier to unlock coverage reporting.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

BuzzSumo

$199/month
  • Content Creation$199/month
    • 1 user
    • Unlimited searches
    • 2 alerts
  • PR & Comms$299/month
    • 5 users
    • 5 alerts
    • Media database & outreach
  • Suite$499/month
    • 10 users
    • 10 alerts
    • YouTube Analyzer
  • Enterprise$999/month
    • 30 users
    • 50 alerts
    • RSS feed sync

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose BuzzSumo if

  • You need content analyzer.
  • You work on web.
  • You also want trending feeds.
BuzzSumo review

Questions people ask

Is Brand24 or BuzzSumo better?
Neither clearly leads. Brand24 starts at $199/month and BuzzSumo at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or BuzzSumo?
Brand24 starts at $199/month and BuzzSumo at $199/month.
Does Brand24 or BuzzSumo run on more platforms?
Brand24 runs on Web, iOS, Android. BuzzSumo runs on web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what BuzzSumo is typically brought in for.
What can Brand24 do that BuzzSumo cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. BuzzSumo covers Content Analyzer, Trending Feeds, Question Analyzer, Media database and outreach.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

BuzzSumo: What does BuzzSumo cost?

Plans run Content Creation at $199/month, PR & Comms at $299/month, Suite at $499/month, and Enterprise at $999/month, all billed yearly.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

BuzzSumo: Can I cancel my subscription anytime?

Users can cancel at any time, though they remain billed for the full duration of the current subscription period.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

BuzzSumo: What does BuzzSumo integrate with?

The PR & Comms plan and above include a Slack integration for sharing mentions and coverage alerts with a team.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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