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Sales Enablement · head to head

Lavender vs Proposify

Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite
Proposify logo

Proposify

Sales Enablement

Proposal Software That Closes Deals

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Lavender has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.; Proposify document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • They diverge on capability: Lavender covers Real-time email score, Proposify covers Proposal templates.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lavender and Proposify actually diverge.

Attributes where Lavender and Proposify differ
AttributeLavenderProposify
Starting priceFree$19/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, Chrome extension, Gmail, OutlookWeb
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

Only in Proposify

  • Proposal templates
  • Content library
  • Electronic signatures
  • Analytics
  • Interactive pricing
  • Salesforce
  • HubSpot
  • Pipedrive

What people use each for

The jobs each tool is most often brought in to do.

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Proposify
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Proposify
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Proposify
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Proposify

Proposify

  • Document proposal and template managementnot Lavender
  • Sales document tracking and managementnot Lavender
  • Team collaboration on proposalsnot Lavender

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Proposify

  • Document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • The Business plan's overage rate of $0.75 per send is higher than either cheaper plan despite starting at $3,900 a year
  • Document analytics, integrations and custom fields all require the Team plan at $49 per user per month
  • API access and SSO are Business only
  • The Basic plan includes a single collaborator seat

Pricing, plan by plan

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Proposify

$19/month
  • Basic$19/month
    • 10 document sends per month
    • Annual billing (monthly billing: $29/month)
    • Overage: $0.50 per send
  • Team$41/month
    • 30 document sends per month
    • Annual billing (quarterly billing: $49/month)
    • Overage: $0.30 per send
  • Business$3900/year
    • 75 document sends per month
    • Custom pricing (starts at $3,900/year)
    • Overage: $0.75 per send
  • Enterprise$null/month
    • Custom pricing and send limits

Which should you pick?

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Choose Proposify if

  • You need proposal templates.
  • You also want content library.
Proposify review

Questions people ask

Is Lavender or Proposify better?
Neither clearly leads. Lavender starts at Free and Proposify at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lavender or Proposify?
Lavender has a free tier; the other does not. Paid plans start at Free for Lavender and $19/month for Proposify.
Does Lavender or Proposify run on more platforms?
Lavender runs on Web, Chrome extension, Gmail, Outlook. Proposify runs on Web.
Can I use Lavender for free?
Yes. Lavender has a free tier, so you can try it without paying. Proposify starts at $19/month.
What is Lavender best used for?
Lavender is most often used for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. Of those, a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves and a new sales development representative who needs feedback on cold email technique between manager one-to-ones are not what Proposify is typically brought in for.
What can Lavender do that Proposify cannot?
Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check. Proposify covers Proposal templates, Content library, Electronic signatures, Analytics.

Answered from the vendors’ own pages

Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Proposify: How much does Proposify cost?

Proposify Basic plan costs $19/user/month (annual) or $29/user/month (monthly). Team plan is $41/user/month (annual) or $49/user/month (quarterly). Business starts at $3,900/year with custom pricing for Enterprise. All prices in USD.

Source
Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Proposify: What document send limits does each plan include?

Basic includes 10 monthly sends ($0.50 per overage), Team includes 30 monthly sends ($0.30 per overage), and Business includes 75 monthly sends ($0.75 per overage). Enterprise has custom limits.

Source
Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Proposify: Does Proposify offer a free trial?

Yes, Proposify offers a 14-day free trial on the Team plan features with no credit card required.

Source
Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

Proposify: How much do I save with annual billing?

Annual billing offers significant discounts compared to monthly options. For example, Basic plan saves up to 4 months of fees per year when billed annually versus monthly.

Source
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