Softwr

Sales Enablement · head to head

Lavender vs Warmly

Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite
Warmly logo

Warmly

Sales Enablement

Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Lavender has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • They diverge on capability: Lavender covers Real-time email score, Warmly covers Website de-anonymisation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lavender and Warmly actually diverge.

Attributes where Lavender and Warmly differ
AttributeLavenderWarmly
Starting priceFree$10000/year
Pricing modelPer user per monthPer year by credit volume
Free tierYesNo
PlatformsWeb, Chrome extension, Gmail, OutlookWeb, API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

Only in Warmly

  • Website de-anonymisation
  • Real-time alerts
  • AI Inbound Autopilot
  • Inbound chat
  • CRM relationship check
  • Intent signal aggregation
  • Automated sequences
  • Meeting routing

What people use each for

The jobs each tool is most often brought in to do.

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Warmly
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Warmly
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Warmly
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Warmly

Warmly

  • A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Lavender
  • A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Lavender
  • An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Lavender
  • A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Lavender

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Warmly

  • Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
  • Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
  • Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
  • Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.

Pricing, plan by plan

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Warmly

$10000/year
  • AI Web-Deanonymization$10000/year
    • Website visitor identification
    • From 10,000 credits per month
    • Real-time Slack alerts
  • Inbound Chat$20000/year
    • Everything in Web-Deanonymization
    • AI website chat
    • Meeting routing
  • AI Inbound Autopilot$30000/year
    • Everything in Inbound Chat
    • Unlimited AI agents
    • Autonomous outreach
  • GTM Signals Package$10000/year
    • Job change signals
    • Third-party research intent
    • Additional signal sources

Which should you pick?

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Choose Warmly if

  • You need website de-anonymisation.
  • You work on Web, API.
  • You also want real-time alerts.
Warmly review

Questions people ask

Is Lavender or Warmly better?
Neither clearly leads. Lavender starts at Free and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lavender or Warmly?
Lavender has a free tier; the other does not. Paid plans start at Free for Lavender and $10000/year for Warmly.
Does Lavender or Warmly run on more platforms?
Lavender runs on Web, Chrome extension, Gmail, Outlook. Warmly runs on Web, API.
Can I use Lavender for free?
Yes. Lavender has a free tier, so you can try it without paying. Warmly starts at $10000/year.
What is Lavender best used for?
Lavender is most often used for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. Of those, a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves and a new sales development representative who needs feedback on cold email technique between manager one-to-ones are not what Warmly is typically brought in for.
What can Lavender do that Warmly cannot?
Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.

Answered from the vendors’ own pages

Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Warmly: What match rate should I actually expect?

Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.

Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Warmly: How much does it cost?

Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.

Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Warmly: Can I use it on European traffic?

Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.

Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

Warmly: Is there a free or SMB tier?

Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.

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