Is Lavender or Qwilr better?

Neither clearly leads. Lavender starts at Free and Qwilr at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Lavender or Qwilr?

Lavender has a free tier; the other does not. Paid plans start at Free for Lavender and $35/month for Qwilr.

Does Lavender or Qwilr run on more platforms?

Lavender runs on Web, Chrome extension, Gmail, Outlook. Qwilr runs on Web.

Can I use Lavender for free?

Yes. Lavender has a free tier, so you can try it without paying. Qwilr starts at $35/month.

What is Lavender best used for?

Lavender is most often used for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. Of those, a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves and a new sales development representative who needs feedback on cold email technique between manager one-to-ones are not what Qwilr is typically brought in for.

What can Lavender do that Qwilr cannot?

Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check. Qwilr covers Web-based proposals, Interactive quotes, E-signatures, Analytics.

Sales Enablement · head to head

Lavender vs Qwilr

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From: Free
Rated: -

Full review Website

Qwilr

Sales Enablement

Beautiful Proposals and Quotes

From: $35/month
Rated: -

Full review Website

The short version

Only Lavender has a free tier, so it costs nothing to try first.
Each has a real cost: Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.; Qwilr growth plan requires a minimum of 5 users at $55/user/month and Scale requires a minimum of 10 users at $75/user/month, both billed annually only
They diverge on capability: Lavender covers Real-time email score, Qwilr covers Web-based proposals.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lavender and Qwilr actually diverge.

Attributes where Lavender and Qwilr differ
Attribute	Lavender	Qwilr
Starting price	Free	$35/month
Pricing model	Per user per month	subscription
Free tier	Yes	No
Platforms	Web, Chrome extension, Gmail, Outlook	Web
Founded	Unknown	2014

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lavender

Real-time email score
Rewrite suggestions
Recipient personalisation
Mobile-preview check
Tone and reading level analysis
Team analytics
Coaching dashboard
Ora agent

Only in Qwilr

Web-based proposals
Interactive quotes
E-signatures
Analytics
Video embedding
Salesforce
HubSpot
Slack

What people use each for

The jobs each tool is most often brought in to do.

Lavender

A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Qwilr
A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Qwilr
A founder writing their own outbound who wants a check on length and reading level before sendingnot Qwilr
A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Qwilr

Qwilr

Sales teams sending interactive proposals with embedded payment collection who can commit to annual billingnot Lavender

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lavender

The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Qwilr

Growth plan requires a minimum of 5 users at $55/user/month and Scale requires a minimum of 10 users at $75/user/month, both billed annually only
Document automation beyond the free monthly allotment (10, 150 or 600 documents by tier) costs $5, $2.50 or $2.50 per additional document
QwilrPay charges a payment processing fee on top of the subscription, ranging from 0.25% on Starter down to 0.05% on Scale

Pricing, plan by plan

Lavender

Free

BasicFree
- Analyse 5 emails per month
- Personalise 5 emails per month
- Email score and basic suggestions
Starter$29/month
- Unlimited email analysis
- Unlimited personalisation assistant
- Rewrite suggestions
Individual Pro$49/month
- Everything in Starter
- Advanced personalisation
- Deeper recipient research
Team$99/month
- Everything in Individual Pro
- Aggregated email analytics dashboard
- Manager coaching views

Qwilr

$35/month

Starter$35/month
- 1 user included
- $49/month with monthly billing
- $35/month with annual billing
Growth$55/month
- Minimum 5 users required
- $55/user/month (annual billing only)
- 150 free documents included
Scale$75/month
- Minimum 10 users required
- $75/user/month (annual billing only)
- 600 free documents included

Which should you pick?

Choose Lavender if

You need real-time email score.
You want to start without paying.
You work on Web, Chrome extension, Gmail, Outlook.
You also want rewrite suggestions.

Lavender review

Choose Qwilr if

You need web-based proposals.
You also want interactive quotes.

Qwilr review

Questions people ask

Is Lavender or Qwilr better?: Neither clearly leads. Lavender starts at Free and Qwilr at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lavender or Qwilr?: Lavender has a free tier; the other does not. Paid plans start at Free for Lavender and $35/month for Qwilr.
Does Lavender or Qwilr run on more platforms?: Lavender runs on Web, Chrome extension, Gmail, Outlook. Qwilr runs on Web.
Can I use Lavender for free?: Yes. Lavender has a free tier, so you can try it without paying. Qwilr starts at $35/month.
What is Lavender best used for?: Lavender is most often used for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. Of those, a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves and a new sales development representative who needs feedback on cold email technique between manager one-to-ones are not what Qwilr is typically brought in for.
What can Lavender do that Qwilr cannot?: Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check. Qwilr covers Web-based proposals, Interactive quotes, E-signatures, Analytics.

Answered from the vendors’ own pages

Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Qwilr: How much does Qwilr cost?

Qwilr Starter costs $35/user/month (annual) or $49/user/month (monthly). Growth plan is $55/user/month (annual only, 5-user minimum). Scale plan is $75/user/month (annual only, 10-user minimum). All prices in USD; AUD pricing available for Australia/New Zealand.

Source

Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Qwilr: Does Qwilr offer a free trial?

Yes, Qwilr offers a 14-day free trial on the Starter plan. No credit card is required.

Source

Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Qwilr: What are Qwilr document costs?

Starter plan includes 10 free documents monthly, then $5 per additional document. Growth plan includes 150 free documents and $2.50 per additional. Scale plan includes 600 free documents and $2.50 per additional. Volume discounts available from $1.50-$4 per document.

Source

Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

Lavender vs Qwilr

Lavender

Qwilr

The short version

Where they differ

What each one covers

Only in Lavender

Only in Qwilr

What people use each for

Lavender

Qwilr

Where each one falls short

Lavender

Qwilr

Pricing, plan by plan

Lavender

Qwilr

Which should you pick?

Choose Lavender if

Choose Qwilr if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Lavender

More on Qwilr

Keep looking

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