E-commerce & Retail · head to head
Ecwid vs Heartland Retail

Heartland Retail
E-commerce & Retail
Omnichannel retail management platform
- From
- $150/month
- Rated
- -
The short version
- Only Ecwid has a free tier, so it costs nothing to try first.
- They diverge on capability: Ecwid covers Product catalog, Heartland Retail covers Point of sale.
Where they differ
Only the attributes on which Ecwid and Heartland Retail actually diverge.
| Attribute | Ecwid | Heartland Retail |
|---|---|---|
| Starting price | Free | $150/month |
| Free tier | Yes | No |
| Founded | 2009 | 1997 |
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (E-commerce & Retail).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ecwid
- Product catalog
- Email marketing
- Mobile app
- API access
Only in Heartland Retail
- Point of sale
- Customer management
- Employee management
- Reporting
Both cover
- Omnichannel selling
- Payment processing
- Inventory management
- Analytics
What people use each for
The jobs each tool is most often brought in to do.
Ecwid
- Adding a store to an existing website or social pagenot Heartland Retail
- Selling physical goods and digital downloads from one cataloguenot Heartland Retail
Heartland Retail
No use cases recorded yet. See the Heartland Retail review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ecwid
- The $5 a month Starter plan caps the catalogue at 10 products
- Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
- Abandoned cart recovery requires the Business plan at $65 a month
- In person selling through POS integration is Unlimited only, at $149 a month
- The Venture plan at $35 a month still caps products at 100
Heartland Retail
Nothing recorded yet. See the Heartland Retail review.
Pricing, plan by plan
Ecwid
Free- FreeFree
- Up to 10 products
- Basic storefront
- Standard payment methods
- Unlimited$99.08/month
- Unlimited products
- Advanced features
- Priority support
Heartland Retail
$150/month- Core$150/month
- POS system
- Inventory management
- Customer management
- Professional$350/month
- All Core features
- Omnichannel
- Advanced analytics
Which should you pick?
Choose Ecwid if
- You need product catalog.
- You want to start without paying.
- You also want email marketing.
Choose Heartland Retail if
- You need point of sale.
- You also want customer management.
Questions people ask
- Is Ecwid or Heartland Retail better?
- Neither clearly leads. Ecwid starts at Free and Heartland Retail at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ecwid or Heartland Retail?
- Ecwid has a free tier; the other does not. Paid plans start at Free for Ecwid and $150/month for Heartland Retail.
- Does Ecwid or Heartland Retail run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Ecwid for free?
- Yes. Ecwid has a free tier, so you can try it without paying. Heartland Retail starts at $150/month.
- What is Ecwid best used for?
- Ecwid is most often used for adding a store to an existing website or social page, selling physical goods and digital downloads from one catalogue. Of those, adding a store to an existing website or social page and selling physical goods and digital downloads from one catalogue are not what Heartland Retail is typically brought in for.
- What can Ecwid do that Heartland Retail cannot?
- Ecwid covers Product catalog, Email marketing, Mobile app, API access. Heartland Retail covers Point of sale, Customer management, Employee management, Reporting. Both handle Omnichannel selling, Payment processing, Inventory management, Analytics.
Related pages
More on Heartland Retail
Other head to heads
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- Heartland Retail vs SAP Commerce Cloud
- Heartland Retail vs Squarespace Commerce
- Heartland Retail vs 3dcart
- Heartland Retail vs Algopix
- Heartland Retail vs AliExpress
- Heartland Retail vs Big Cartel
- Heartland Retail vs Clavio
- Heartland Retail vs commercetools
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- Heartland Retail vs Inventory Lab
- Heartland Retail vs KORONA POS
- Heartland Retail vs Medusa

