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E-Commerce · head to head

Ecwid vs Memberful

Ecwid logo

Ecwid

E-Commerce

Sell anywhere ecommerce platform

From
Free
Rated
-
Full reviewWebsite
Memberful logo

Memberful

E-Commerce

Membership platform for creators to sell subscriptions, courses and gated content

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Ecwid has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ecwid the $5 a month Starter plan caps the catalogue at 10 products; Memberful charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • They diverge on capability: Ecwid covers Omnichannel selling, Memberful covers Membership checkout.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ecwid and Memberful actually diverge.

Attributes where Ecwid and Memberful differ
AttributeEcwidMemberful
Starting priceFree$49/month
Free tierYesNo
PlatformsWebweb, api
Founded20092013

Identical on both: pricing model (subscription), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ecwid

  • Omnichannel selling
  • Product catalog
  • Payment processing
  • Inventory management
  • Email marketing
  • Analytics
  • Mobile app
  • API access

Only in Memberful

  • Membership checkout
  • Flexible subscriptions
  • Member management
  • Landing page builder
  • Dynamic paywalls
  • Third-party integrations

What people use each for

The jobs each tool is most often brought in to do.

Ecwid

  • E-commerce store setup with no transaction fees charged by Ecwidnot Memberful
  • Multi-channel selling across Instagram, Facebook, TikTok, and Pinterestnot Memberful
  • Automated email marketing with abandoned cart recovery campaignsnot Memberful
  • Inventory management and order tracking across all sales channelsnot Memberful
  • AI-powered product photo background removal and enhancementnot Memberful

Memberful

  • Selling paid membership subscriptions from an existing websitenot Ecwid
  • Gating podcast, newsletter or course content behind a paywallnot Ecwid
  • Running a WordPress site with paid member-only contentnot Ecwid
  • Offering one-time purchases alongside recurring membershipsnot Ecwid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ecwid

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Memberful

  • Charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • Requires a separate Stripe account, adding setup complexity compared to all-in-one checkout platforms.
  • Lacks built-in course-hosting depth found in dedicated learning management platforms.
  • No free plan beyond the pre-launch trial period; charges begin once payments go live.

Pricing, plan by plan

Ecwid

Free
  • FreeFree
    • Up to 10 products
    • Basic storefront
    • Standard payment methods
  • Unlimited$99.08/month
    • Unlimited products
    • Advanced features
    • Priority support

Memberful

$49/month
  • Standard$49/month
    • 4.9% transaction fee
    • Full platform access
    • Free until you go live
  • Enterprise$undefined/mo
    • Custom volume-based rates
    • Premium services and success management
    • Dedicated migration support

Which should you pick?

Choose Ecwid if

  • You need omnichannel selling.
  • You want to start without paying.
  • You also want product catalog.
Ecwid review

Choose Memberful if

  • You need membership checkout.
  • You work on web, api.
  • You also want flexible subscriptions.
Memberful review

Questions people ask

Is Ecwid or Memberful better?
Neither clearly leads. Ecwid starts at Free and Memberful at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ecwid or Memberful?
Ecwid has a free tier; the other does not. Paid plans start at Free for Ecwid and $49/month for Memberful.
Does Ecwid or Memberful run on more platforms?
Ecwid runs on Web. Memberful runs on web, api.
Can I use Ecwid for free?
Yes. Ecwid has a free tier, so you can try it without paying. Memberful starts at $49/month.
What is Ecwid best used for?
Ecwid is most often used for e-commerce store setup with no transaction fees charged by ecwid, multi-channel selling across instagram, facebook, tiktok, and pinterest, automated email marketing with abandoned cart recovery campaigns, inventory management and order tracking across all sales channels. Of those, e-commerce store setup with no transaction fees charged by ecwid and multi-channel selling across instagram, facebook, tiktok, and pinterest are not what Memberful is typically brought in for.
What can Ecwid do that Memberful cannot?
Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management. Memberful covers Membership checkout, Flexible subscriptions, Member management, Landing page builder.

Answered from the vendors’ own pages

Ecwid: Does Ecwid charge transaction fees?

Ecwid states on its site: no transaction fees. However, pricing tiers and their specific features are not disclosed on the vendor's public pages.

Source
Memberful: What does Memberful cost?

Memberful's Standard plan costs $49/month plus a 4.9% transaction fee, while larger organizations can get custom volume-based rates on the Enterprise plan.

Source
Ecwid: Is there a free version of Ecwid?

Ecwid offers a free tier to launch a store and start selling. Specific upgrade tiers and costs are not listed on the vendor's website.

Source
Memberful: Is there a free plan, and what are its limits?

Memberful can be used for free while setting up a membership site, with no charges incurred until the creator goes live and starts accepting payments.

Source
Ecwid: How much does Ecwid cost?

Ecwid does not publish pricing details on its website. The vendor directs users to contact sales or view pricing, but specific rates are not displayed publicly.

Source
Memberful: What does Memberful integrate with?

Memberful integrates with WordPress, Mailchimp, Discord and Kit, among other tools, to connect membership data with existing sites and marketing systems.

Source
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