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Backup · head to head

AvePoint Cloud Backup vs MSP360 Backup

AvePoint Cloud Backup logo

AvePoint Cloud Backup

Backup

Microsoft 365, Dynamics and Salesforce backup from a long-standing Microsoft partner

From
On request
Rated
-
Full reviewWebsite
MSP360 Backup logo

MSP360 Backup

Backup

Cross-platform backup for MSPs and IT teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only MSP360 Backup has a free tier, so it costs nothing to try first.
  • Each has a real cost: AvePoint Cloud Backup no pricing is published, so the per-user cost has to be established through sales, and it varies with data volume rather than being a flat seat rate.; MSP360 Backup pricing can be expensive when scaling up to large deployments
  • They diverge on capability: AvePoint Cloud Backup covers Microsoft 365 backup, MSP360 Backup covers Cross-platform support.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AvePoint Cloud Backup and MSP360 Backup actually diverge.

Attributes where AvePoint Cloud Backup and MSP360 Backup differ
AttributeAvePoint Cloud BackupMSP360 Backup
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWindows, macOS, Linux
FoundedUnknown2008

Identical on both: user rating (Not yet rated), category (Backup).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AvePoint Cloud Backup

  • Microsoft 365 backup
  • Granular restore
  • Entra ID backup
  • Salesforce and Dynamics backup
  • Bring your own storage
  • Multiple daily backups
  • Governance portfolio

Only in MSP360 Backup

  • Cross-platform support
  • Any cloud storage
  • Image-based backup
  • SQL backup
  • Centralized management
  • Ransomware protection
  • AWS S3
  • Azure

What people use each for

The jobs each tool is most often brought in to do.

AvePoint Cloud Backup

  • A tenant consolidation after an acquisition where backup, migration and governance are needed against the same Microsoft 365 estatenot MSP360 Backup
  • An organisation that has discovered Microsoft 365 native retention does not restore a deleted SharePoint site after the recycle bin windownot MSP360 Backup
  • Backing up Entra ID configuration so an accidental conditional access or group change can be reversednot MSP360 Backup
  • A regulated organisation that must hold backup data in its own storage account under its own encryption keysnot MSP360 Backup

MSP360 Backup

  • Data protectionnot AvePoint Cloud Backup
  • Disaster recoverynot AvePoint Cloud Backup
  • Business continuitynot AvePoint Cloud Backup
  • Ransomware protectionnot AvePoint Cloud Backup
  • Compliancenot AvePoint Cloud Backup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AvePoint Cloud Backup

  • No pricing is published, so the per-user cost has to be established through sales, and it varies with data volume rather than being a flat seat rate.
  • Whether AvePoint or your organisation holds the storage account and encryption keys is a configuration decision that is expensive to reverse later, and buyers often accept the vendor-managed default without considering it.
  • Per-user pricing means organisations with many low-activity accounts, such as education institutions with dormant student mailboxes, pay for seats with almost no data.
  • Restore of very large SharePoint sites and Teams structures is slow and API-throttled by Microsoft rather than by the product, so recovery time objectives set on paper often cannot be met in practice.
  • The breadth of the AvePoint portfolio means sales conversations quickly widen into governance and migration products, and buyers who wanted only backup should expect to defend that scope.

MSP360 Backup

  • Pricing can be expensive when scaling up to large deployments

Pricing, plan by plan

AvePoint Cloud Backup

On request
  • AvePoint Cloud Backup$undefined/year
    • Priced per user, with variation by protected data volume
    • AvePoint-managed or bring your own storage
    • Microsoft 365, Entra ID, Dynamics, Salesforce and Google Workspace

MSP360 Backup

Free
  • Desktop$4/month
    • Cross-platform backup
    • Any cloud storage
    • Centralized console

Which should you pick?

Choose AvePoint Cloud Backup if

  • You need microsoft 365 backup.
  • You also want granular restore.
AvePoint Cloud Backup review

Choose MSP360 Backup if

  • You need cross-platform support.
  • You want to start without paying.
  • You work on Windows, macOS, Linux.
  • You also want any cloud storage.
MSP360 Backup review

Questions people ask

Is AvePoint Cloud Backup or MSP360 Backup better?
Neither clearly leads. AvePoint Cloud Backup starts at On request and MSP360 Backup at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AvePoint Cloud Backup or MSP360 Backup?
MSP360 Backup has a free tier; the other does not. Paid plans start at On request for AvePoint Cloud Backup and Free for MSP360 Backup.
Does AvePoint Cloud Backup or MSP360 Backup run on more platforms?
AvePoint Cloud Backup runs on Web. MSP360 Backup runs on Windows, macOS, Linux.
Can I use MSP360 Backup for free?
Yes. MSP360 Backup has a free tier, so you can try it without paying. AvePoint Cloud Backup starts at On request.
What is AvePoint Cloud Backup best used for?
AvePoint Cloud Backup is most often used for a tenant consolidation after an acquisition where backup, migration and governance are needed against the same microsoft 365 estate, an organisation that has discovered microsoft 365 native retention does not restore a deleted sharepoint site after the recycle bin window, backing up entra id configuration so an accidental conditional access or group change can be reversed, a regulated organisation that must hold backup data in its own storage account under its own encryption keys. Of those, a tenant consolidation after an acquisition where backup, migration and governance are needed against the same microsoft 365 estate and an organisation that has discovered microsoft 365 native retention does not restore a deleted sharepoint site after the recycle bin window are not what MSP360 Backup is typically brought in for.
What can AvePoint Cloud Backup do that MSP360 Backup cannot?
AvePoint Cloud Backup covers Microsoft 365 backup, Granular restore, Entra ID backup, Salesforce and Dynamics backup. MSP360 Backup covers Cross-platform support, Any cloud storage, Image-based backup, SQL backup.

Answered from the vendors’ own pages

AvePoint Cloud Backup: Can we keep backups in our own storage?

Yes, bring your own Azure or Amazon S3 storage is supported. Decide this before rollout, because moving to it afterwards is a migration.

MSP360 Backup: What cloud storage providers does MSP360 Backup support?

MSP360 Backup integrates with leading cloud storage providers including AWS S3, Backblaze B2, Microsoft Azure, Google Cloud Platform, Wasabi, and on-premises storage solutions, providing flexibility in storage destination selection.

Source
AvePoint Cloud Backup: Is Microsoft 365 native retention not enough?

No. Native retention covers deletion within limited windows and does not provide point-in-time restore of arbitrary items after those windows expire.

MSP360 Backup: What platforms does MSP360 Backup support?

MSP360 Backup is cross-platform software supporting Windows, macOS, and Linux operating systems, allowing organizations to protect diverse IT infrastructure.

Source
AvePoint Cloud Backup: How is it priced?

Per user, varying by protected data volume, quoted rather than published. Ask for the volume assumption behind the per-user figure.

MSP360 Backup: Does MSP360 Backup offer encryption?

Yes, MSP360 Backup includes encryption features for data protection, role-based permissions, and ransomware protection capabilities to ensure data security during backup and recovery.

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