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Automation Integration · head to head

Automation Anywhere vs Whatagraph

Automation Anywhere logo

Automation Anywhere

Automation Integration

Enterprise automation software

From
$200/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Automation Anywhere no enterprise pricing tiers published; contact sales required for commercial deployment pricing; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Automation Anywhere covers Desktop RPA, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Automation Anywhere and Whatagraph actually diverge.

Attributes where Automation Anywhere and Whatagraph differ
AttributeAutomation AnywhereWhatagraph
Starting price$200/monthFree
Free tierNoYes
PlatformsDesktop, WebWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20032016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Automation Anywhere

  • Desktop RPA
  • Cloud RPA
  • No-code automation
  • Intelligent process automation
  • Analytics
  • Monitoring
  • Scalability
  • 500+ connectors

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Automation Anywhere

  • Workflow Automationnot Whatagraph
  • Data Integrationnot Whatagraph
  • Process Automationnot Whatagraph
  • App Integrationnot Whatagraph
  • API Connectivitynot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Automation Anywhere
  • Blending data from multiple ad platforms into one dashboardnot Automation Anywhere
  • White-labelled reporting under an agency's own brandingnot Automation Anywhere

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Automation Anywhere

  • No enterprise pricing tiers published; contact sales required for commercial deployment pricing
  • Cloud Community Edition is free but limited compared to enterprise offerings

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Automation Anywhere

$200/month
  • CommunityFree
    • Community version
    • Limited use
  • Enterprise$200/month
    • Full RPA capabilities
  • Premium$500/month
    • Advanced features
    • Priority support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Automation Anywhere if

  • You need desktop rpa.
  • You work on Desktop, Web.
  • You also want cloud rpa.
Automation Anywhere review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Automation Anywhere or Whatagraph better?
Neither clearly leads. Automation Anywhere starts at $200/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Automation Anywhere or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $200/month for Automation Anywhere and Free for Whatagraph.
Does Automation Anywhere or Whatagraph run on more platforms?
Automation Anywhere runs on Desktop, Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Automation Anywhere starts at $200/month.
What is Automation Anywhere best used for?
Automation Anywhere is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Whatagraph is typically brought in for.
What can Automation Anywhere do that Whatagraph cannot?
Automation Anywhere covers Desktop RPA, Cloud RPA, No-code automation, Intelligent process automation. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Automation Anywhere: How much does Automation Anywhere cost?

Automation Anywhere provides a Cloud Community Edition available free with full-featured automation access. Enterprise and commercial deployment pricing is not publicly disclosed and requires contact with the sales team for a custom quote.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Automation Anywhere: Does Automation Anywhere offer a free version?

Yes, Automation Anywhere offers the Cloud Community Edition as a free option with full-featured automation access for learning and development purposes. Commercial and enterprise use requires different licensing arrangements.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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