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Automation Integration · head to head

Blue Prism vs Whatagraph

Blue Prism logo

Blue Prism

Automation Integration

The digital exchange for intelligent automation

From
$1000/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Blue Prism no pricing displayed on the vendor homepage; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Blue Prism covers RPA platform, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Blue Prism and Whatagraph actually diverge.

Attributes where Blue Prism and Whatagraph differ
AttributeBlue PrismWhatagraph
Starting price$1000/monthFree
Free tierNoYes
PlatformsWeb, DesktopWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20012016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Blue Prism

  • RPA platform
  • Intelligent automation
  • Robotic workers
  • Process intelligence
  • Monitoring
  • Analytics
  • Scalability
  • 100+ connectors

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Blue Prism

  • Workflow Automationnot Whatagraph
  • Data Integrationnot Whatagraph
  • Process Automationnot Whatagraph
  • App Integrationnot Whatagraph
  • API Connectivitynot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Blue Prism
  • Blending data from multiple ad platforms into one dashboardnot Blue Prism
  • White-labelled reporting under an agency's own brandingnot Blue Prism

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Blue Prism

  • No pricing displayed on the vendor homepage
  • Enterprise automation platform typically requires custom pricing and implementation agreements

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Blue Prism

$1000/month
  • Starter$1000/month
    • 1 bot
    • Basic features
  • Professional$3000/month
    • 5 bots
    • Advanced features
  • Enterprise$10000/month
    • Unlimited bots
    • Dedicated support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Blue Prism if

  • You need rpa platform.
  • You work on Web, Desktop.
  • You also want intelligent automation.
Blue Prism review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Blue Prism or Whatagraph better?
Neither clearly leads. Blue Prism starts at $1000/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Blue Prism or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $1000/month for Blue Prism and Free for Whatagraph.
Does Blue Prism or Whatagraph run on more platforms?
Blue Prism runs on Web, Desktop. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Blue Prism starts at $1000/month.
What is Blue Prism best used for?
Blue Prism is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Whatagraph is typically brought in for.
What can Blue Prism do that Whatagraph cannot?
Blue Prism covers RPA platform, Intelligent automation, Robotic workers, Process intelligence. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Blue Prism: How much does SS&C Blue Prism cost?

SS&C Blue Prism does not publish pricing on their website. Platform pricing is customized based on deployment requirements, number of users, and selected modules. Organizations should contact their sales team or schedule a free trial to discuss pricing.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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