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Marketing · head to head

Whatagraph vs Workato

Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
Workato logo

Workato

Automation Integration

The enterprise integration platform

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Workato the pricing page names four product lines, Enterprise iPaaS, Agentic solutions, API Management and Data Orchestration, and publishes no figure for any of them, gating all of it behind Schedule a demo
  • They diverge on capability: Whatagraph covers Automated reporting, Workato covers Process orchestration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Whatagraph and Workato actually diverge.

Attributes where Whatagraph and Workato differ
AttributeWhatagraphWorkato
Starting priceFree$99/month
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, On-premise
CategoryMarketingAutomation Integration
Founded20162014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Workato

  • Process orchestration
  • Master data management
  • Integration templates
  • Real-time sync
  • Error handling
  • Monitoring
  • API management
  • Workflow analytics

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Workato
  • Blending data from multiple ad platforms into one dashboardnot Workato
  • White-labelled reporting under an agency's own brandingnot Workato

Workato

  • Workflow Automationnot Whatagraph
  • Data Integrationnot Whatagraph
  • Process Automationnot Whatagraph
  • App Integrationnot Whatagraph
  • API Connectivitynot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Workato

  • The pricing page names four product lines, Enterprise iPaaS, Agentic solutions, API Management and Data Orchestration, and publishes no figure for any of them, gating all of it behind Schedule a demo

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Workato

$99/month
  • Starter$99/month
    • Up to 50 recipes
    • Basic integrations
    • Email support
  • Professional$299/month
    • Unlimited recipes
    • Premium integrations
    • Priority support
  • Enterprise$999/month
    • Custom SLA
    • Dedicated support
    • Advanced security

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Workato if

  • You need process orchestration.
  • You work on Web, On-premise.
  • You also want master data management.
Workato review

Questions people ask

Is Whatagraph or Workato better?
Neither clearly leads. Whatagraph starts at Free and Workato at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Workato?
Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $99/month for Workato.
Does Whatagraph or Workato run on more platforms?
Whatagraph runs on Web, Mobile, Api. Workato runs on Web, On-premise.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Workato starts at $99/month.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Workato is typically brought in for.
What can Whatagraph do that Workato cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Workato covers Process orchestration, Master data management, Integration templates, Real-time sync.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Workato: How is Workato pricing structured?

Workato states their pricing is built for flexibility and designed to support organizations of all sizes and needs. However, specific tier costs, feature inclusions, and contract terms are not published on their website.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Workato: Can I see Workato's pricing without talking to sales?

No. Workato requires interested buyers to either request a demo, request a trial, or contact their sales team directly to discuss pricing.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Workato: Does Workato have a Predictable Pricing Commitment?

Yes, Workato mentions a Predictable Pricing Commitment, but the details are not visible on the main pricing page. You would need to contact them or visit the linked resource for details.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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